Posts Tagged ‘cultural competition

Defend New Orleans

10, نوفمبر 2010

Defend New Orleans

Defend New Orleans is a group which promotes the social, economic, and cultural improvement of New Orleans and the Gulf Coast in general. It began in 2003 as simply a t-shirt, which would support those affected by the devastating hurricane. It has grown into a “community focused lifestyle brand”, and recently came out with a new line of shirts, called “Support the Coast”, which was created to support gulf coast communities in the aftermath of the BP oil spill. The idea behind Defend New Orleans is that they will sell t-shirts, stickers, mugs, etc., give 100% of the proceeds to organizations which are actually providing labor support to those in need, and raise awareness to the situation and the culture which it is threatening. Their main media is their blog located on their website, www.defendneworleans.org, where they post anything from animal threats, to flyers for volunteers needed, to invites to social events. They also use videos, which portray the rich culture on the Gulf Coast, by displaying different bands, activities, and people who serve to enrich the culture. It is very clear how much they are striving to preserve the way of life in New Orleans, and the idea that a simple t-shirt design could inspire such a massive movement is inspiring.


Initial Interpretation:

We were really drawn to this project, because of its small scale roots, and its simple but wide spread cause.  Defend New Orleans is not a group whose main objective is to proactively attack problems but rather to raise awareness to the problems and support other organizations that have the resources to physically make a difference with things like rebuilding New Orleans and cleaning up the oil spill in the gulf. We also liked this idea because our generation in general is obsessed with t-shirts. We all have t-shirts from every event we ever participated in throughout our childhood and still love getting new ones. The fact that a small group of friends designing a t-shirt (which most of can relate to from previous experiences) to simple say, “We support you New Orleans”, could spark this much larger network of people committed to the same cause is remarkable and interesting.

Negotiations:

Raising awareness & providing physical support

Small Cost & More affordability (resulting in more money raised)

Reviving Culture & Helping those in need

Popular Product & Inspiration to join a cause

Video Link:


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