Design Outside the Field

10 نوفمبر


“The idea behind Heifer … is similar to the notion that it’s better to teach a man to fish so he can feed himself than to give him a fish that will feed him just once. One animal could eventually benefit an entire community.” — Associated Press

We chose Heifer International because it is a non-profit company that helps people in an innovative way and does more than just donate money. It is designed to give people a new way of life rather than just a short-term fix. The customer who donates money specifies a particular animal or group of animals, which is gifted to the family in need. These animals are used to produce food, milk, or aid in farming and labor. We have never previously heard of this type of transaction and think it is a fantastic and interesting business model. Because it is so foreign to us, it falls outside of our preconceived notions of “design”. The business introduces a unique type of transaction to satisfy a worldwide need.





Resource Design

Community Education

Alternative Charity



Source of Income – Gifts purchased by customers

Short Term – Long Term

Privileged – Needy

Ability – Teaching

Money Donations – Livestock

Resources – Location

Rationale – Explanation


In densely populated Hong Kong, apartments are small and expensive. Having to copy with tight space, Gary Chang, an architect, decided to ease his lifestyle by designing his 344 sq. ft apartment to be able to transform into 24 different combinations of designs by simply sliding and pulling walls. Calling it the “Domestic Transformer,” his ingenuity takes space efficiency to a whole new level. We were especially struck by his idea of having warm, golden light shine into his tinted windows as a way to keep him happier, even in gloomy weather. We also found it excellent that he placed a mirror on the ceiling to create an allusion of extended space. As future architects, we found Chang’s creativity brilliant and inspiring.



Space Efficiency

Urban Living


Architectural Arrangement


Space – Necessity

Need – Want

Aesthetics – Functionality

Resources – Utilization

2 تعليقان to Design Outside the Field


Blacki Li Rudi Migliozzi

نوفمبر 13th, 2010 at 9:49 ص

The Chinese Apartment is unbelievable! Although i would say this piece of architecture is in a grey area in and outside the frame of design. I’ll give you approval to move on to assignment 1 with under the Chinese Apartment topic, but please schedule time to sit down and discuss this the negotiations with me. I feel this has the potential of being a strong topic if you write about through the perspective of it being a response to a dense urban lifestyle. I would spend some time developing the negotiations you currently have.



ديسمبر 16th, 2010 at 11:10 ص

Caitlyn Simpson

Threadless- Through an innovation standpoint, Threadless’s method of research and product development is revolutionary. By allowing your potential customers to be involved in the development of the product, you insure a market audience. This way of designing, or rather this way of having your customers design for you, is a guaranteed way of attracting customers and in turn, profit. By allowing your customers full access to the company and being very open with the customers, you allow your target market to be involved with the company. These people that invest time and efforts in their designs and voting on designs feel like they are part of the company. This is why I believe that Threadless will continue to do well.

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