Starstrukk | Synthesizing and Ideation

2 ديسمبر
2010

Our group found that there is a large market for consumers looking to express their identity without becoming brand-centric. While there are many companies that offer a personalized touch or individual design, most lack a truly unique expression of oneself. Consumers struggle to find a balance between personal comfort and distinction. We believe the solution to this complication is to put the creation of the product into the customer’s hands. Our idea is to create a business, which will act as a middleman between self-expression and quality tools to do-it-yourself. Below you will find the results our brainstorming:

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