Elevator Pitch

21 نوفمبر
2010
For Georgia Tech students
Who are dissatisfied with the lack of greenspace on campus,
Adding greenspace to east campus
Provides green area and sports fields to students living on east campus.
Unlike, currently, where all greenspace is located on west campus,
Our solution gives students the ability to remain on east to enjoy greenspace and will cut down travel to west.

2 تعليقان to Elevator Pitch

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ShabiG

نوفمبر 23rd, 2010 at 12:27 م

Good work on the elevator pitch.

But, please upload your research findings as well as your findings from your field research. You can look at the “Designing Individualism” group for a good example of field research. Also you can use yourselves as the interviewees and document your experience. You can also simply pursue observational research where you observe people interactions and actions in both spaces, and document your observations.

Additionally, don’t finalize your concept yet, let this remain as one idea. Continue brainstorming alternate ideas and please upload your brainstorming activities as well.

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ShabiG

نوفمبر 25th, 2010 at 2:09 م

Before your team begins your field research, I will suggest a few things. First of all take a look at the power point that I presented on Innovation: http://rand.gatech.edu/wp-content/uploads/2010/11/What-is-Innovation1.pdf. This will give your team a good idea of what type of information you want to gather through research. You can take a few approaches to this research. You can perform observational research, interviews, or document your own experiences, or as a group you can do a combination of all three.

To perform observational research, you would want to pick the right setting and the right time to go to an area and watch how people act and use the space. In doing this activity all you are doing is watching, taking pictures, and taking notes on what you see.

Your team could also interview some people. You can choose to interview people who are disabled, as well as experts. In interviewing people make sure that you use open ended questions, and focus on asking people questions about their experiences, try and stay away from asking them directly if they like your idea or asking them to provide you with a solution. Most people are not trying to solve the problem you are so they are not thinking about it all the time, and are not very good at articulating potential solutions. That is what you guys do as designers. The research should be used to identify the problems and learn more about the experiences people go through.

Lastly you can simply document your own experiences. Your team can plan an activity. Your team would then document your entire experience, pain points, things that worked well, ect.

Through the research, Capture what people do, how they behave, document other objects that are involved in the experience, document the environmental characteristics that affect the experience, document the messaging and signage that helps guide people, document the services if any that are being provided as part of the experience. Additionally document your own personal experiences, how did you feel, were you confused, stressed, where did you look for answers, ect

The more you document the more insights your group can gather which will lead better brainstorming and ideation.

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