Elevator Pitch

19 نوفمبر

Car Design Fix
1)For frequent travelers
2)Who find car travel uncomfortable, inefficient, and frustrating.
3)Our solution is a completely revamped car interior
4)that increases comfort, ease, and aesthetic qualities
5)unlike the cramped and chaotic car interiors of today.
6)Our new design involves simplification of the dashboard, introduction of innovative fabric and material, and space efficiency through better storage and organization.

The target consumers for our project are drivers and passengers of cars.  We spent some time interviewing a variety of randomly-chosen students across campus to see what frustrated them when they drove or rode in cars. We specifically looked for answers regarding the space within the car, as well as what interior designs could be added or remodeled. Here were their answers:

Spatial Problems

Center console- needs more room

Leg room in front and back seats

Back seat needs better ventilation

Visors don’t work for short people/ blind-spot problem

Place to organize cell phone iPod

General Cosmetic problems

Back seat- more drink holders

Bad ac direction

Cloth on roof durability

Cup holder size/ height/ grip/ amount

Inserting trashcan that doesn’t mess with foot room

Handle grips shouldn’t be attached to ceiling fabric

Door handle durability

Sleeker material on sides

Ashtray isn’t useful

Dashboard Problems

Night time lighting

Can’t read clock

Rattling on dashboard- loose pieces

Gas gauge precision

Steering wheel isn’t comfortable

Steering wheel blocks dashboard

Lighter/ charger placement

Confusing organization of dashboard

Radio/ music problems- changing stations, formatting, music jacks hard to get to

Too many buttons on dashboard

Inconsistency from car to car

Safety/ Comfort problems

Arm rests, loose, wobbly, too far back for short people

Seatbelts comfort

Sunroof- glare/ lighting issues

Defrosting the windshield is hard

Sleeping comfort for passengers

Seat should have back structure/ memory foam

Light warning

Windshield wiper visibility

What People Like:

Gear change and window control in center is good for right handed people.

It helps to have the GPS in the middle for visibility.

We further analyzed the interiors of certain car models for their good and bad aspects. Because so many of the interviewee’s frustrations related to dashboard problems, we focused in on this area.

Although we cannot cater to all 35 of the car design-fix suggestions that we received, we can group problems together and focus on the bigger picture.

We noticed that many of the safety and comfort issues could correlate with spatial issues in the car. Therefore, if we combined these genres, our group plans to redesign the interior of a car to create a more comfortable, safe space. We would also like to study the design of a dashboard; many people complained that it was so complicated that they couldn’t use it properly. We would like to clear out unnecessary products within the dashboard for a cleaner, more user-friendly design.

The best thing about this solution is the “standard template” that we can create for cars. We will craft a new space and dashboard area that can be reapplied to almost any car in market, so as to avoid confusion from manufacturer to manufacturer. This design solves many common frustrations in the consumer half of automotive transport, and can be used again and again!

5 تعليقات to Elevator Pitch



نوفمبر 22nd, 2010 at 11:55 م

This is not the correct assignment. Please look at the elevator pitch handout. For this assignment all you need to do is fill in the blank for those 6 statements. http://rand.gatech.edu/?p=22571



نوفمبر 23rd, 2010 at 1:49 م

Good start on the research. Continue brainstorming concepts and upload your brainstorming activities.

Please re-do the elevator pitch.


Polka Dot Ocelot

نوفمبر 23rd, 2010 at 3:06 م

I cannot find a copy of the six statements to go by, but I did have all the ones written down in class: who was affected by our design (target consumers), what the design problems were (what are the target consumers dissatisfied with), what we wanted to do to fix them (our innovation offering), what is the uniquely great thing about this design (the best thing about our solution). What else do you need us to include? Or did I mistake this prompt for another one?



نوفمبر 26th, 2010 at 4:19 م


Polka Dot Ocelot

نوفمبر 28th, 2010 at 10:44 م

Did we re-post the correct form of the elevator pitch?

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