Elevator Pitch: Community Bikes

22 نوفمبر
2010

For: People seeking quick and local transportation when they need it.
Who: Want to use bicycles as a means yet can’t afford or owning is unpractical.
Our innovation offers: bikes that can be rented from numerous convenient locations, but there is a level of accountability and possibly a membership needed.
That provides: strategic pick up and drop off locations around a populated geographic area.
Unlike: middle man bike shops.

Highlights: Due to our research of the many transportation possibilities, we discovered that in light of MARTA’s revenue issues they might in fact benefit from this program as well. Not to mention, they are already set up for this type of addition. They already have video surveillance, and a proxi-card that is linked to the owner. Therefore, setting up a bike rental at every Marta bus stop and station would be a sinch. It would also help alleviate passengers bringing their own bikes onto the trains and buses. The major flaw in the previous systems has been vandalization and theft, hence why the video monitoring is crucial. Not to mention, there is already a staff presence, making it a bit easier for bike rental transactions. Our ultimate goal is to incorporate this system on Tech campus, we also have a proxi-card system and a plethora of students without cars or bikes. Furthermore, it could be staffed entirely by students, with some of the proceeds being the main contributor of their pay. So, not only does this system provide green transportation on campus but it creates jobs as well.

2 تعليقان to Elevator Pitch: Community Bikes

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ShabiG

نوفمبر 23rd, 2010 at 11:01 ص

Good work on the elevator pitch.

But, please upload your research findings as well as your findings from your field research. You can look at the “Designing Individualism” group for a good example of field research. Also you can use yourselves as the interviewees and document your experience.

Additionally, don’t finalize your concept yet, let this remain as one idea. Continue brainstorming alternate ideas and please upload your brainstorming activities as well.

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ShabiG

نوفمبر 25th, 2010 at 2:00 م

Before your team begin interviewing or your field research, I will suggest a few things. First of all take a look at the power point that I presented on Innovation: http://rand.gatech.edu/wp-content/uploads/2010/11/What-is-Innovation1.pdf. This will give your team a good idea of what type of information you want to gather through research. You can take a few approaches to this research. You can perform observational research, interviews, or document your own experiences, or as a group you can do a combination of all three.

To perform observational research, you would want to pick the right setting and the right time to go to an area and watch how people act and use the space. In doing this activity all you are doing is watching, taking pictures, and taking notes on what you see.

Your team could also interview some people. You can choose to interview people who are disabled, as well as experts. In interviewing people make sure that you use open ended questions, and focus on asking people questions about their experiences, try and stay away from asking them directly if they like your idea or asking them to provide you with a solution. Most people are not trying to solve the problem you are so they are not thinking about it all the time, and are not very good at articulating potential solutions. That is what you guys do as designers. The research should be used to identify the problems and learn more about the experiences people go through.

Lastly you can simply document your own experiences. Your team can plan an activity. Your team would then document your entire experience, pain points, things that worked well, ect.

Through the research, Capture what people do, how they behave, document other objects that are involved in the experience, document the environmental characteristics that affect the experience, document the messaging and signage that helps guide people, document the services if any that are being provided as part of the experience. Additionally document your own personal experiences, how did you feel, were you confused, stressed, where did you look for answers, ect

The more you document the more insights your group can gather which will lead better brainstorming and ideation.

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