[Assignment 1] Tyler|Zach

17, نوفمبر 2010

creating something that stands outTHE CAMPAIGN

The NothingButNets.net campaign is a “research in negotiation” that spawns partly from its own website and partly from the actual charity process. Its website is one of the most important aspects that the campaign focuses on. It tells visitors how the nets are distributed, how the nets are able to keep mosquitos away from sleeping children, as well as much more information about the intricacies of the campaign. There is usability in this method of a website because it allows people to quickly learn about the campaign and donate their desired amount. It is also used as a way to give thanks to the partners and individuals and encourage other affiliations to donate and help out. For instance, in the past years, NothingButNets.net has received huge amounts of support from the NBA Cares program (relying on the name of the campaign to aid in public relations). This kind of publicity is what the campaign needs and is a major reason why it is successful today. Aside from the web page, the campaign’s campaign model is what makes it stand out from many other charities. It states that “The entire process of purchasing and distributing insecticide-treated bed nets to the most vulnerable people, as well as providing education and follow-up surveying on their use, is accomplished for just $10 per bed net.” The idea behind the organization is quite simple. Bed nets are purchased and shipped during national vaccination campaigns with the aid of multiple partners of the campaign. These bed nets are used to reduce the transmission of malaria by 90 percent in areas with high coverage rates. To anyone looking to donate, $10.00 is very appealing and sells most people on the idea of saving a life through this method. There are no commitments and no extensive costs for those who are uncertain. This fact is yet another reason why the campaign is able to save lives in such a unique way.

where the action isHELPING THE RIGHT PEOPLE

NothingButNets.net is focused solely in Africa because of its prevalence of malaria and is currently providing nets for 15 different countries on the continent. The campaign is working with and has worked with UNHCR (UN Refugee Agency) to provide nets to people in:

  • Senegal
  • Sierra Leone
  • Liberia
  • Cote d’lviore
  • Mali
  • Nigeria
  • Chad
  • Cameroon
  • Gabon
  • Congo-Brazzaville
  • Sudan
  • Dem. Republic of Congo
  • Ethiopia
  • Uganda
  • Rwanda
  • Burundi
  • Kenya
  • Tanzania
  • Zambia
  • Zimbabwe

These countries are chosen based on the prevalence and spread of the disease, the number of years since the last campaign, and the willingness and preparedness of local governments and Ministries of Health. This process makes sure that the campaign is effective, sustainable, and efficient. So why are these countries in so much need of nets compared to countries in other areas? Africa’s climate and ecosystem is a perfect breeding ground for mosquitos. The humidity and precipitation allows for massive amounts of breeding for the insects. At the latter part of the rainy season, almost the entirety of some countries in Africa is covered by disease spreading mosquitos. The residents of these countries live in poverty by today’s standards and their limited shelter exposes them to the elements of nature. These insects take every chance to feed on their blood and possibly transmit malaria and this is why more and more nets are distributed every day. The nets are primarily used when mosquitoes are most active, between 10:00 p.m. and 4:00 a.m. A bed net is typically hung above the center of a bed or sleeping space so that it completely covers the sleeping person. One net can last for about four years.


It is very simple to donate to the Nothing but Nets Campaign. Simply visit their website, and click the “Donate” button in the top right corner of the page. People can donate in increments of $10- $1000, or make a recurring gift yearly or monthly. But how does Nothing But Nets ensure that these donations go towards their mission? The nets make it from the factory to a country, to a village, and ultimately to a family, the UN Foundation’s Nothing but Nets campaign works directly with the United Nations and its agencies. Mothers travel to designated vaccination posts, where their children receive a free, insecticide-treated bed net and measles vaccine in addition to other critical child health interventions, such as a polio vaccine, de-worming medicine and vitamin A supplements. They are then educated to use the nets properly, so that they can be as effective as possible.

As a mode of investigation, and because we now believe in this campaign, our group decided to donate a small amount of $5.00 to Nothing But Nets. We then began to wonder where this money went and how the funds were split. We e-mailed info@nothingbutnets.net in order to obtain this information. The responder, Robert Thread, explained that, “Every $10 contribution to Nothing But Nets covers the cost of purchasing a long-lasting insecticide-treated bed net, distributing it, and educating communities on its use. All of our administrative overhead is covered by our funding partners.” Thus, 100% of donations go towards net-related charity. Partners such as NBA Cares, The People of the United Methodist Church, Sports Illustrated, Boy Scouts of America, Orkin, as well as over 20 other partners are the ones who cover travel expenses and the cost of marketing the campaign. By allowing the partners to take care of marketing costs, all donations made by individuals are used towards the campaigns direct purpose of preventing malaria. The initial outreach for Nothing But Nets was started in part by Rick Reilly, a Sports Illustrated columnist. More than 120,000 bed nets have been delievered to Nigeria as a result of Reilly who called to readers who had “ever cut down a net, jumped over a net, watched the New Jersey nets, worn a hair net, surfed the net, or thought of Angelina Jolie in fishnets” to donate $10 to the campaign.

people involvedCALLING ALL HUMANS:
Nothing but Nets is a UN sanctioned charity, so the United Nations is heavily involved. The people that have enough world awareness and access to assets to actually donate to the campaign are perhaps even more important that the UN officials. Without these people, there would be no funding for the nets and the healthcare to make it to the people in need. The mothers of the children in need are also integral to the whole process. They have to have the initiative to take their children to the vaccination posts so that their children can be healthy. If there is a breakdown in any of these areas, it would be exponentially more difficult to make the system work. The war against mosquitoes has begun. We must rise and defend our cities!

Also quite unique to Nothing But Nets is the idea of teams. This method of donation makes sense over individual donation. If you think about it, churches and mission teams don’t go places and help out as individuals. They go and groups and that is how they really get things done. By forming a group on Nothing But Nets, people are able to take the pressure off of one person and make the donation a group effort that will encourage and promote donations.

Narrowed Negotiations
1.Public health and economic factors: the cost of net vs.  cost of Malaria treatment
According to one source, scidev.net, “It is not a question of whether we spend money on vaccine R&D or expanding coverage of bednets and effective drugs — we must spend money on both, but spend it wisely,…”. Calling the medicine a vaccination is partly wrong. They are actually prophylactics as a true vaccine does not exist. These prophylactics can cost anywhere from $20 to $300. Thus the cost of these medicines can get very expensive and fluctuates because of the economy. Bed nets cost much less, around $10 and have had a 90% success rate in some areas.

2.Cost of marketing campaign vs. donations (see WHERE DOES IT GO?)

New and Improved Taxonomies
-Charitable Design and Necessity Design (helping individuals in need)

-Medical Design and Preventative Design (combating the problem of Malaria using an alternative method)

-Web-based Design (using a web interface to donate to a campaign such as NothingButNets.net)