STARSTRUKK | Assignment 1

24, نوفمبر 2010

Part 1

iFixit. The name itself embodies the idea of the company. Instead of sending your Apple products off or bringing them in to your local Apple store, give yourself the opportunity to save some money, learn how to fix your electronics, and enjoy doing it.

Company Development. Originating in 2003, iFixit is the dorm room creation of two CalPoly students who decided to fix an old iBook together, the hard way. The company evolved as the two continued to buy broken Apple products, break them down, and use or sell the parts. Their tear-downs of newly released Apple products have been published in PC World and Mac Observer for several years now. In early 2009, the company decided to launch a platform in which users could actually publish their own tear-downs. Later that year the website expanded to a system called Answers, giving users the opportunity to collaborate on repairs. In early 2010, iFixit opened up guide-creation software to the public giving their website an attractive format and easy to use interface.

Click for full iPhone 4 breakdown.

Consumers. Users are encouraged to collaborate with the online community and are given the tools to do so. The writing guides and teardowns section offers camera tips, device nomenclature, and other resourceful information for creating a coherent theme throughout the website. An easy to use interface breaks down iFixit into four main categories: Parts, Repair, Answers, and Contribute easily navigated between on the top bar. The company collects revenue from part sales and publishing tear-downs.

All of the repair guides are organized in visually friendly format, like below, so the least experienced internet user can still find what they need.

Activism. iFixit donates a portion of every sale to the following non-profit organizations: Basel Action Network, Creative Commons, Doctors Without Borders, Electronic Frontier Foundation, Feed the Children, Free Software Foundation, Greenpeace, El Camino Homeless Organization, and Food Bank Coalition of San Luis Obispo County. Information on each of these foundations is displayed on the website letting consumers and users take pride in their contributions. iFixit – Activism

E-Waste. The most notable goal of iFixit is to decrease e-waste by partnering with BAN(Basel Action Network). This is the world’s only organization committed to reducing the toxic trade and it’s impact. The issue arises when toxic waste, products, and technologies are exported to poorer countries. iFixit donates to the BAN organization as well as the encouragement of reuse and responsible end-of-life recycling.

Click for more info on e-waste dumping

Part 2

Previously we listed three different negotiations for our ifixit company concept:

Part cost vs. new item cost– how much you pay to get the itm fixed rather than paying for a new one all together.

Fixing vs. dumping– instead of throwing it out and adding to the e-waste, repair the item and keep it longer.

Part availability vs. tool availability– after reading these manuals to learn how to fix the problem, do you actually have the tools and parts or even access to the tools and parts needed to do the job?

It did not take much researching and decision among our group to decided that the two negotiations we believed to be the strongest where: Part cost vs. new item cost and Fixing vs. dumping.


Part cost vs. new item cost– This was a strong negotiation because almost everyone has dealt with a faulty item before, at least once in your life. Sometimes its new items that break and sometimes it old ones, either way our first questions is what’s wrong with it? and how can we fix it? There are two options you can go about, which we will compare in this negotiation. You can choose to buy the part(s) to fix the item or buy a completely new item all together. This negotiation is not only talking about the monetary cost but also the personal cost at hand as well. Although at times it may be cheaper to buy a new item all together, in most cases fixing it would be the cheaper thing to do. However, by choosing to fix it, you then start to cut into your personal time and therefore sacrifice time that could be spent doing something else.

Fixing vs. dumping– We chose this negotiation because this was the reason the founders of ifixit decided to start the company in the first place. When something breaks some people just don’t have the time, knowledge, or will to fix it. Therefore they go out and buy a new one in order to replace the old. The problem comes when these old, broken, unused items are moved to once considered trash. One Hundred million pounds of electronic waste are illegally imported to third world countries every year. This is where children as young as six years old work to burn down the different by-products of these electronics. This creates tons of pollution and other harmful outcomes. If half of the people decided to fix their broken products instead of dumping them, we could drastically cut down on this e-waste and significantly improve the environment.


11, نوفمبر 2010
  • John Hamilton
  • David Hotard
  • Jeff Gazaway

Topic: Consumerism