Social Networking


23, نوفمبر 2010

my innovation will constitute a project i intended to use for the inventure prize competition.

my group is called ‘PICK-UP’ and includes myself and research/consulting i’ve conducted in the past few months.

cameron kolar

PICK-UP … Elevator Pitch Project

22, نوفمبر 2010

My innovation challenges the habit of social networking to define social interaction, rather than to frame and supplement it.  The intent of the project is to facilitate a true user-defined arena for competitive and exhibition match football on the local/community scale, with other sports to follow pending development.  The working title of the project is “Pick-Up”.

While playing over the past few summers and in recreational leagues in the past, I found that organizing soccer practices on short notice is difficult – and sometimes nearly impossible.  The coordination of schedules and speed of communication required to facilitate an impromptu practice/scrimmage was always terribly inefficient.  Captains, coaches, and players alike know the hassle of sending thirty emails or text messages and fielding endless calls with each change of plan or venue.  It makes the end result – actually playing soccer together – seem like a burden.

Countering this, Pick-Up is a mobile web application that follows a very simple structure, for the purpose of user-friendliness and first-time accessibility.  The product will be designed with the intent that the end user will integrate Pick-Up into their daily lives to enable easier and more effective planning and immersion in their local football community.  Unlike other social networks, it will not create a social sphere for the sake of replacing a real one;  instead, it will lend itself to being a tool in enabling real-world interaction revolving around the game as well as an incentive to get out and play.

As research, I recently attempted to schedule an intramural soccer practice THE DAY OF to see how many people would actually show up.  I provided notification through a variety of media: 1. In person. 2. By mass email. 3. By Telephone (Text or Call).

Each person invited to play was invited through AT LEAST two of these filters.  I received return correspondence from non-personal invitations only 1 out of 3 times.  In person, attendance was confirmed for over half of the people (who totaled about 2/3 of the invitees).  I told each person verbally that should plans change, they would receive an email.

The catch was that about three hours before the practice, I changed the venue of the practice.  I only sent out a mass email to the parties involved, as I had told them I would.

At the designated time and place of the practice, only 3 people showed up.  Thirty minutes before, three people had called to confirm the change of venue.  The next day, three others admitted to showing up to the original venue to play; they were admittedly disappointed to find the field empty.
Even more disappointing was the fact that a number of other potential players approached me the following day, conceding that they really wanted to play soccer but had no idea that a game was going on.

This investigation was a primary consideration in my decision to pursue the  development of Pick-Up as my innovation project.