Elevator Pitch Assignment

1.      For: Users of beverage vending machines, environmentalists, recyclers, polymer engineers, etc.

2.      What target market is dissatisfied with: People not willing or just too lazy to recycle will just dump empty bottles wherever they want. With these people illegally littering and not recycling, these recyclable materials are just put to waste. The lack of recycling has been such a significant issue over the past years, and a viable fix is essential to saving our environment.

3.      Innovation Offering: Our innovation project offers a durable re-usable drinking bottle, 30% of which from plants, that will fit into a unique vending machine. This machine will provide customers with an insert for their re-usable bottle where they can get a refill. A discount will be given to those who use this bottle.

4.      That Provides: Our innovation project will provide a solution to the amount of plastic bottles that are in circulation by developing the above concept.

5.      Unlike: This product will be unlike any other in that it will give consumers a bottle that they can re-use and not worry about the recycling that is seemingly forced upon society today.

6.      Solving Problem: The PlantBottle currently advertised,  states that it is 100% recyclable. However, this does not mean that 100% of people recycle. With this new vending machine design partnered with the PlantBottle, we promote recyclable materials, as well as reduce the current amount of these materials in circulation.

Operation Mr. Clean:

Our mission is to shatter the stereotype of public dining facilities by revitalizing dingy cafeterias, dining halls, and food courts so that they exude cleanliness and openness while also ensuring food sanitation with the ultimate goals of appealing to a myriad of people, effectively utilizing community dining spaces,  and making the experience of a dining hall more efficient by decreasing traffic congestions. Specifically, we are focusing on both Britain Dining Hall and the Student Center Dining Hall here at Georgia Tech.

Outline of Scope and Plan:

  • Target audience: For college students
  • Who are dissatisfied with cleanliness of Brittian and the Student Center food court
  • Our innovation offering in terms clean spaces is to figure out a better way to keep these public eating forums clean by setting redirecting traffic flow by fung shway changes of table locations and shapes.We also want to make the food in these public dining facilities to be appealing (new presentation and preservation tactics).


-puzzle pieced tables that can be broken into several smaller tables that can be cleaned easier

-individual squeegees dispenser underneath chairs or tables so that each individual can easily clean his or her mess

-segments of dark carpeted floors which are more comfortable, homey-feeling, and reduce stickiness and slipperiness (doesnt show spills)

In terms of the food,we seek to keep the food as clean and                                            uncontaminated as possible


– all food presented in big rototating domes with handles and people just rotate domes to pour out food rather than using ladles or tongs and having to put their hands in the food when they fall in.

– dome coverings with sliding openings on all food so that sandwich meat and salad items are not just sitting on an open platter for hours (similar to a bread box)

  • That provides a cleaner and more inviting environment in which students will enjoy eating and congregating.

a. This innovation is helpful because it will make sure that especially during busy hours, the alteration of the dining hall space will change and redirect the traffic flow decreasing the amount of concentrated human germs in the food area. It will also quicken the process as people will spend less time searching for clean utensils, the best slice of turkey breast, re will be  more people staffed to aide in the traffic flow. The presentation of food will allow students to each cleaner, more sanitary food.

  • Our innovation includes establishing a more cohesive table settings to create more navigable aisles and to create a lesss cluttered/dingy fung shway of the room  as well as food presentation and sanitation.

a. By doing all of these things, the sanitation level of both the space and the                         food should greatly improve,  especially during “rush” hours

Elevator Pitch – Living in Poverty

22, نوفمبر 2010

For the homeless community

Who are dissatisfied with shelters with function, but no form

Our innovation offering is making prefabricated good-looking shelters

That provides shelters that are easily put together and mass produced

This will provide quick shelters that look visually pleasing, unlike most shelters that are either quickly made or beautiful

Our innovation is a prefabricated, gorgeous, living community that is made in pieces and put together at the site. It satisfies both form and function.

TBAJK: Elevator Pitch

22, نوفمبر 2010

FoodU Inc.

For grocery store franchise owner’s

Who are dissatisfied with the money wasted on purchasing foods which are ultimately thrown away

Our company is a specialized research firm

That provides data to grocery stores in order to minimize food waste

Unlike in-house researching departments (Kroger, Publix, etc)

Our company is optimized on meeting the needs of localized groups of people to reduce waste

Elevator Pitch – Recycling App

22, نوفمبر 2010

For college students

Who are dissatisfied with the lack of  information pertaining to recycling options and the motivation to do so

Our solution is a smart phone application

That increases the interest and knowledge of on-campus recycling.

Unlike the unclear signs around campus and lack of incentive to recycle,

Our service provides a game to motivate students to recycle their trash while also providing information on exactly where the bins are located, making it very easy for the student.

Home Food Distribution Center

22, نوفمبر 2010

Homeless Food Distribution Centers

Who are tired of long slow moving lines.

Our product is an automated assembly line for food distribution

That increases the speed of food dispersal

Unlike the slow moving person to person food lines.

The product simplifies the food delivering process while serving more people.

(Above shows manual labor in serving the food to the homeless)

Living in Poverty Problem Solving

22, نوفمبر 2010

In regards to all the homeless living in Atlanta, and all over the world, we would like to construct housing that’s both functional and aesthetically pleasing. According to the National Coalition for the Homeless, these people living in poverty would rather live in an aesthetically pleasing home than an ugly one. Also, the homeless feel more secure, safe, and more part of the community when they live in better looking places. The problem is those nice-looking shelters usually take a multitude of time and money in order to be built. What our group is suggesting is that we make shelters that are aesthetically pleasing, but are also able to be mass produced, via prefabricated parts and an abundance of volunteers to put these shelters together. When we have the materials and manpower to accomplish this task, there will be safer, healthier, and overall better shelters for the homeless to live temporarily, but then escape out of their poverty.

Link to Homeless Dome Site

Homeless Domes, like the one above, can be mass produced, and are aesthetically pleasing. The only problem is that there is no sense of community.

teamlions|Elevator Pitch

22, نوفمبر 2010

For: handicapped people who have difficulty doing everyday tasks

Because: Many common designs are directed toward the average person without a form of disability. Handicapped people have difficulty maneuvering around confined spaces in buildings, such as bathrooms and doorways. There are also many objects in the house that serve as obstacles for handicapped people, such as kitchen appliances, stairs, shower heads, and even the height of bed frames.

Innovation: a wheelchair with an elevating seat and foot rests, activated by a pump or crank

Function: The wheelchair seat at full elevation would be 18 inches higher than the seat at the standard level. The pump would work by creating a retractable truss that connects the seat and foot rests to the frame of the chair.

So that: This design is a new way of looking at a wheelchair, giving the handicapped more accessibility to devices in the home such as the refrigerator, higher table heights, cabinets, microwaves, stove tops, etc.


“Those confined to wheelchairs face many frustrations when attempting to become more active in their communities. Many community and health facilities are inaccessible and available transportation is limited. Wheelchair users may have difficulty obtaining appropriate wheelchair prescriptions. Their quality of life and health may be jeopardized by pressure sores. Painful conditions in the arms may further increase the degree of disability. A special approach to fitness training may be required. The wheelchair user’s self-image will be affected by society’s general negativism toward the disabled. Knowledgeable and sympathetic medical care can reduce the stresses inevitable for patients confined to wheelchairs.”-J. E. Trotter

Wheelchair Use in the United States

An estimated 1.6 million Americans residing outside of institutions use wheelchairs, according to 199495 data from the National Health Interview Survey on Disability (NHIS-D).1 Most (1.5 million) use manual devices, with only 155,000 people using electric wheelchairs.2 Wheelchair users are among the most visible members of the disability community, experiencing among the highest levels of activity limitation and functional limitation and among the lowest levels of employment.

Activity and functional limitation

Wheelchair users report very high levels of activity limitation, functional limitation, difficulty in basic life activities, and perceived disability (Figure 2).

Activity limitation, a traditional definition of disability, is measured by first identifying the person’s major life activityan age-appropriate activity such as attending school, working, doing housework, or performing basic self-care and home-management tasks. Respondents are asked about limitations in the major activity, and then about any other activities in which they might be limited “in any way . . . due to a health problem or impairment.”

An overwhelming majority (93.0 percent) of wheelchair users report some form of activity limitation. For two-thirds (66.1 percent), the limitation is severe enough to render them unable to perform their major activity.

Functional limitation provides another common definition of disability. Adult respondents to the NHIS-D are asked about a set of eight mobility-related physical functions: lifting a ten-pound object, climbing a flight of stairs without resting, walking one quarter mile, standing for 20 minutes, bending down from a standing position, reaching up or out, grasping or handling objects with the fingers, and holding a pen or pencil. Nearly all wheelchair users (96.2 percent) report limitations in one or more of these functions, and more than four fifths (85.7 percent) are unable to perform one or more of them. Looked at another way, only 14.3 percent of wheelchair users are able to perform all of the eight mobility-related functions listed above. More than three-quarters (78.5 percent) are unable to walk a quarter of a mile, and inabilities in climbing, standing, and bending are each reported more than half the time (63.7, 61.0, and 55.4 percent, respectively).

Self-care and home management

Limitations in self-care and home-management activities are commonly used to measure disability severity, particularly for the purposes of disability benefit programs. People needing the assistance of others in performing these activities are often regarded as having severe disabilities.

A set of six self-care activities (Activities of Daily Living, or ADL) are asked about in the NHIS-D of all persons aged 5 and above: bathing, dressing, eating, getting in or out of bed or chairs (transferring), using the toilet, and getting around inside the home. Four-fifths (80.2 percent) of wheelchair users report some degree of difficulty in at least one ADL (see Figure 2). More than three-fifths (62.7 percent) need assistance in performing at least one ADL. Bathing is the activity most likely to present problems, with 72.0 percent limited in this activity. A majority of wheelchair users are limited in dressing (54.6 Disability Statistics Abstract #23 / May 2002 3 percent), transferring (55.4 percent), toileting (52.6 percent), and getting around inside the home (59.6 percent).

The Instrumental Activities of Daily Living (IADL) are a set of everyday activities associated with managing a home. The NHIS-D asks about these IADLs for persons aged 18 or over: preparing meals, shopping, managing money, using the telephone, doing heavy housework, and doing light housework. Four-fifths (80.6 percent) of wheelchair users need assistance in at least one IADL; 86.4 percent have difficulty. Heavy housework is the most problematic: 85.1 percent are limited to some degree and 76.0 percent need help performing this activity. Limitations in shopping and light housework are reported by about two-thirds of wheelchair users (69.4 and 65.4 percent, respectively), and a substantial majority need help in these activities (63.6 and 58.4 percent). A limitation in preparing meals is also reported by a majority of wheelchair users (56.3 percent); half (49.3 percent) need help in this activity.

Interview with handicapped coming soon…

Elevator Pitch-MARTA Bus Stops

22, نوفمبر 2010

Victoria Acevedo, Will McCollum, Linda Ortiz, Georgia Wang

For fellow pedestrians who rely on MARTA as a way of transportation in Atlanta

Who are dissatisfied with the organization and safety of MARTA services

Our innovation offering is lit up bus stops

That provides information about the routes, times, and safety to those who wait for a bus at the stop

Unlike the present small, confusing MARTA signs and bus time pamphlets

Our innovation is a well-lit, safe bus stop that is enhanced with informational touch screen technology that will provide information about routes, times of arrival/departure and tourist attractions of Atlanta 

Elevator Pitch: Community Bikes

22, نوفمبر 2010

For: People seeking quick and local transportation when they need it.
Who: Want to use bicycles as a means yet can’t afford or owning is unpractical.
Our innovation offers: bikes that can be rented from numerous convenient locations, but there is a level of accountability and possibly a membership needed.
That provides: strategic pick up and drop off locations around a populated geographic area.
Unlike: middle man bike shops.

Highlights: Due to our research of the many transportation possibilities, we discovered that in light of MARTA’s revenue issues they might in fact benefit from this program as well. Not to mention, they are already set up for this type of addition. They already have video surveillance, and a proxi-card that is linked to the owner. Therefore, setting up a bike rental at every Marta bus stop and station would be a sinch. It would also help alleviate passengers bringing their own bikes onto the trains and buses. The major flaw in the previous systems has been vandalization and theft, hence why the video monitoring is crucial. Not to mention, there is already a staff presence, making it a bit easier for bike rental transactions. Our ultimate goal is to incorporate this system on Tech campus, we also have a proxi-card system and a plethora of students without cars or bikes. Furthermore, it could be staffed entirely by students, with some of the proceeds being the main contributor of their pay. So, not only does this system provide green transportation on campus but it creates jobs as well.

Elevator Pitch

22, نوفمبر 2010

1. For college students

2. What they’re dissatisfied with: limitations in mobility because of dependence on a power source

3. Our solution: Connecting students with energy sources in more accessible, innovative ways.

4. What we’re doing (a): Incorporating wireless charging technology to tables around campus,

(b): Reframing conventional systems to allow for new-found mobility and independence from traditional power sources

5. Competition for our particular solution does not exist, but secondary and tertiary competition can include existing power cords, extension cords, and wireless charging mats.

6. Our solutions are integrated into student environments, automatically acting without an impetus.

Elevator Pitch

22, نوفمبر 2010

For individuals that rely on sidewalks and pedestrian paths to get where they need to be
and have unmet needs or standards for safety, efficiency, and ease of navigation,
we propose an initiative for the construction of footbridges, skyways, safer lighting practices, and stronger security presence.
This will reduce or eliminate time wasted walking out of the way and waiting on cross walks while increasing safety, efficiency, and comfort.
The status quo is insufficient, dangerous, and requires a lot of wasting time and energy. To get from point A to point B often requires skipping B and going through C,D,and E just to get to B. Along the way is broken pavement, busted lights, and potentially a lack of sidewalk altogether.
We want to use the city’s right of way to extend sidewalks just a little, add more lights, and gradually integrate footbridges and perhaps even skyways, which are extremely popular and well received in Minneapolis and many other metropolitan areas.

Walking is a good choice for our health and the environment. It shouldn’t be such a hassle. Right now the system is heavily biased in favor of motorists, and that’s not likely to change. So let’s rise above it, beside it, and every way we can get around it. Widen pedestrian paths, build bridges, tunnels, skyways, moving sidewalks. Give two legged animals their rights back! Through taking care of our pedestrian paths, we take care of our pedestrians, who are after all, every bit as important as motorists. When people feel safer and have a better experience, they’re far more likely to stick around and to come back down the road.

Our project is based around the idea of Communal Living, and how private living spaces can have a community feel.

Elevator Pitch:

For: College students who want to become acquainted with more people on their floor and for people who are trying to create a better sense of community in their building.

Why: Most apartment and suite style buildings do not have the great sense of community that is common in freshman dorms. Communities are also slowly becoming more and more isolated with urbanization, and in order to promote a bigger sense of unity something must be done to merge or balance private life with social life.

Innovation: Redesign floor plans or apartment set up in order to impose more unification amongst the residents.

Function:  The change in floor plans will cause residents to be more compelled to socialize with fellow residents.  The new design will create a more interactive environment that serves as a community rather than isolated units.

So that: People living in apartments or suite style dorms will regain the positive community atmosphere that was present while living in the freshman dorms.



One of the biggest issues in today’s living environment is the growing lack of a sense of community due in part by urbanization. Our goal as a group was to find a mock representation of this issue in our environment so as to observe and draw conclusions that would render a solution in the form of an innovation. We found the residence halls around campus to be a workable representation of this issue.

It is widely acknowledged and advertised that the Freshman Experience supported a greater sense of community than any other living areas around campus, so we had in mind to set the freshman dormitories as our basis to draw comparisons from. However, first we had to collect data to support this view, so we developed a simple survey in which we asked residents from different style communal spaces to name as many residents they knew that resided in their building. Whichever living space produced the greatest amount of responses, (which we assumed would directly correlate with the average number of names recalled) we determined to represent the ideal living environment for a community.

The second part of the research involved taking pictures of the setup of each style of residence hall, with special attention to arrangement and places where residents could interact. This included areas such as kitchens, bathrooms, hallways, and lounges.

Data & Results:


The above graphs summarize the results from the survey data below. The sample is of 40 rooms from a freshman dormitory (Perry), a suite (Woodruff South), and an apartment (Eighth Street South), each being representative of their respective living spaces. The surveys were conducted between the hours of 7pm and 9pm on a Saturday night when most residents were believed to be present. As hypothesized, the freshman dormitory had the greatest number of responses and average number of names recalled. Next in line was the suite followed by the apartment. The data definitely supported our hypothesis; however, more research should be conducted and data collected to ensure reliability.

Survey Data

Group member Hyuk Jin Yoon’s Testimony:

I am currently living in Glenn, one of the male freshman dormitories on east campus.  Glenn has two different kinds of rooms. One is the two-person room, and the other is four-person room.  The room where I am assigned is a four-person room separated into two rooms where second is placed in the very corner of the hallway. Because it is placed in the corner side, our room’s interaction with other residents is very isolated. I do not know anybody’s name living on my floor except for my roommates and PL. This occurs with my three other roommates as well due to our room being far from the main hallway. In my opinion, space structure is what makes residents more communal or not.

Freshman Dormitory Living Space (Perry)


Suite Living Space (Woodruff South)


Apartment Living Space (Eighth Street South)


The pictures compiled into the YouTube videos in addition to Yoon’s account above add explanation to the results obtained in the survey. The freshman dormitories are more communal in arrangement. A large bathroom and kitchen is shared with most of the hall and select lounges are frequented by residents from all over the building. The room setup is more open and inviting to strangers and encourages interaction when doors are left open. This works adversely with apartments, on the other hand, due to the amount of empty space in which an inhabitant is less likely to be seen as well as the many separators present (doors). The same can be said for suites in this regard. The one thing that gives suites greater means of interaction in terms of setup would be the communal kitchens and large lounges, which the apartments lack. Due to these observations slight changes in floor plans could be the best probable solutions.

Further Research:

Though we would like to call our research a done deal, other significant observations were noted that could better our research if incorporated. A lot of people in the upper classman living spaces kept the people they lived with as freshman in their social circle for instance. This was particularly common with athletes, and further supports the sense of community that the freshman dormitories build. Also, research needs to be performed in how communities are built more in light of social setting and not just building arrangements like the ThinkBig program at Tech focuses on.

Elevator Pitch

22, نوفمبر 2010

For: the hungry and homeless; single men and women 20-45

Who are dissatisfied with: not being helped by organizations unaffiliated with religion, being hungry during off-hours at soup kitchens, and having  to journey to the soup kitchen.

Innovation offering: a food kiosk, mobile and fully functional

That provides: a more-easily accessible  food service provided by an  by an organization unaffiliated with religion.

Unlike: denominational shelters and soup kitchens


Our mission is to take leftovers from businesses and restaurants and transport this food directly to the homeless and hungry of Atlanta.

Elevator Pitch – SLICE

22, نوفمبر 2010

For the independent college student

who is frustrated with wasting value sized foods,

SLICE is an online food division program

That sorts and groups four students with similar grocery lists.

Unlike buying smaller proportions at a higher cost,

our innovation allows individuals to divide the cost and quantity of value items to reduce waste.


Low cost




Starstrukk | Elevator Pitch

21, نوفمبر 2010
  1. For any individual who is tired of being formed by the world
  2. Who are dissatisfied with: always running into someone wearing the same shirt/jacket as you, and not being able to find clothes that “define” you/ your taste.
  3. Our innovation offering is to provide customers with clothing that can commercialize individualism in a large scale market.
  4. We are providing a solution by enabling costumers a low cost opportunity to customize their clothing.
  5. Our idea is different from that of other companies such as NIKE iD, HatShack, and other customizing clothing stores because we provide our clothing at an affordable cost.
  6. Our innovation can help create a larger demand for customized clothing by making it affordable due to the simplicity of having different templates, designs, and clothing for our customers to choose from rather than having to change the whole product design from the beginning.

Elevator Pitch Help

21, نوفمبر 2010

For the elevator pitch, I expect most teams are taking a first stab at this, and that this elevator pitch will most likely change as the project continues and as the team identifies a narrowed focus and a solution that they are most interested in.  Please don’t get attached to the solution you use for this first elevator pitch but continue researching and brainstorming ideas.  I expect that at the end of this project the teams will go through 100s of ideas, much like you saw in the IDEO video.  Don’t fall in love with one idea yet.  Also please remember that the innovation does not necessarily need to be a product, it can be a product innovation, a service innovation, a system, a process innovation…ect.  Please take a look at the slides presented on “What is Innovation”  try and extend your brainstorming beyond just a product.  If you look at the ipod it is so successful because it was a product innovation (ipod) with a service innovation (iTunes) and a retail innovation (Apple store with the Genius Bar)…all of these come together to create a well defined system.


Colleen Lu
Michelle Kraus
Andrea Del Risco
Zach Jordan
Tyler Martin


  • For clothing stores/industry and consumers
  • Who are dissatisfied with existing forms of organization of clothing
  • Our solution is an integration of RFID tags into clothing in place of normal tags
    That allows for scanners built into a washing machine/dryer to scan the tags which then can be used to: create an online database of clothes that gives information about number of washes, show a picture of the clothing, as well as show much more info. It can then monitor amounts of washes/dries, send information to stores to improve sales, track amounts of clothes left in certain stores, change prices remotely, track clothing of criminals and others who enter and exit stores, etc. When throwing clothes into a machine, the machine will then come up with a list of what’s currently in the machine and what to leave in or take out and what special washing requirements are needed.

  • Unlike current washers, driers, and clothes tags which do not store information or organize digitally information about clothes that enter and exit washers and driers,
  • Our process provides a range of information that can then be used for many different things as listed above.

    Brainstorming and Ideas:

    • For locker room/gym goers
    • Who don’t want to carry gym clothes, towels, and shoes to and from the gym
    • Our solution is a laundry service provided by the gym
    • That allows you drop your clothes in a porthole at the back of the locker and receive them the next time you go to the gym, the clothes and towels having been washed, the shoes desanitized, and all of the above placed back in the locker within 4 hours.
    • Unlike current traditional laundry services and transportation in which sweaty clothes must me transported back and forth between the gym,
    • Our service provides clean gym-affiliated laundry located in a convenient, rented locker, aids in the transportation of clothes, and limits the contamination of other dirty clothes that are stored with the gym clothes at home, for instance.
      -Lockers have room behind where laundry falls into personal bins (only employees have access to the room) or in between two rows of lockers there is a small hallway area that works the same way
      -after changing, drop off clothes into hole in back or locker where they either drop or slide to designated bin
      -service provided by having special gym membership card
      -shoes are sprayed and cleaned
      -clothes, towels and shoes guaranteed to be stored back in locker within 4 hours

      -Door-to-door laundry service
      -Laundry tubes
      -Making a deal with laundromat to transport laundry
      -Giant turbine dryer in city for throwing clothes in
      -Laundry holder that fits in washer and dryer to limit moving of individual pieces

      Epic Video

      ^This video was filmed in various laundry rooms across Georgia Tech’s campus. The purpose was to find out what some basic opinions were regarding laundry in college and in general.

      ^Currently, the CRC at Georgia Tech only offers clean towels and has no sort of laundry service in place. There is profit to be made from implementation of a system similar to the one described above.

Elevator Pitch: Mold Detector

21, نوفمبر 2010

Our product is for anyone living in an apartment, house, or other man-made living space who is concerned about their exposure to molds and other harmful allergens or bacteria. Molds are often hard to detect and can have harmful effects on the human body, some of which can be fatal. This is why we offer an innovation to make the detection of mold in household environments an easier, more accurate process. With sensors that are designed to pick up the presence of mycotoxins, the harmful toxins released by mold, in the immediate environment, our product can readily signal to the user that the current condition of their home is detrimental to their health. By removing the possibility of human error which often occurs during mold inspections, a person’s living conditions and health can be significantly bettered, therefore preventing conditions such as asthma and a variety of allergic reactions from developing.

Supporting Research:

Mold Entrances
Mold spores can enter a household through open doorways, windows, heating systems, ventilation and air conditioning units. They attach themselves to your clothing and can even be brought in by pets. When they find the right conditions they grow and contaminate the air in your home….

General Mold Information

Toxic Molds in Homes, Stachybotrys chartarum

Molds in Your Home Can Cause Health Problems and Structural Damage

The home buying and selling community is abuzz with talk about insurance and liability issues involving stachybotrys chartarum, also known as black mold or toxic mold. Some homeowners have even burned down their homes, and everything in them, because they felt it was the only way to eradicate toxic mold from their surroundings.

Molds in your Home

Mold health issues are potentially harmful effects of molds.

Molds (also spelled “moulds”) are ubiquitous in the biosphere, and mold spores are a common component of household and workplace dust. However, when mold spores are present in abnormally high quantities, they can present a health hazard to humans, potentially causing allergic reactions, producing mycotoxins,[1] or causing fungal infection (mycosis)….

Mold Health Issues

Water Damage, Mold and House Insurance

You’ve had water damage in your house due to a burst pipe, a roof leak or a heavy summer storm. You hope that your insurance will cover the damage. What to do? First, read about mold below. You may not know the implications of water and mold damage.

Mold Damage

****Field research is pending for when Jessie Hughes goes to mold ridden St. Croix. Stay tuned for the juicy details by Friday!****

Group Name: GWAM

Our product is for the College and University systems of Georgia who are unconscious of how much clean water is being wasted daily, that have students who constantly use water on a daily basis.  Our solution is a filtration/plumbing system incorporated into the bathrooms of dorms and sprinkling systems, that involves filtering off various products used in conjunction with water, as well as run off, and reusing that water.  Unlike the plumbing and drainage systems that are in place that send a vast amount of water to the sewers, our system collects water that has been used, filters it, and redistributes that water back to the bathrooms of dorms, and sprinkling systems.


All the water that we use in our homes comes from either a ground source, such as an aquifer or well, or a surface water source, such as a water processing plant which refines and recycles water.  After we are done using the water in our homes it generally goes into a septic tank, seeps into the ground to evaporate, or travels to a sewage-treatment facility.   On average, experts estimate that a person uses 80-100 gallons of water per day, which comes from not only the use of the toilet, but from the shower, and sinks as well.  Our field research consisted of interviews, and the results are as follows.


  • How much water do you think you use daily?
  • In what ways do you think you could reduce this number?
  • Do you think watching water consumption is a concern for the future?

Jake Conroy

  • I think I use around 40 gallons, only because of showering.
  • I could take quicker showers and use the faucet less.
  • Yes, because if we can reduce our use of water daily, it will overall reduce the costs for the future to process and clean water for us to use.

John Schaberg

  • I probably use around 60 gallons of water daily.
  • My showers could definitely be shorter.  I am tending to stay in longer in the warm water since it is getting cooler outside.
  • There is no concern for the immediate future.  As long as our usage does not increase in a dramatic amount, I don’t feel like it will be a big concern or issue to worry about.





  1. For customers that eat at dining halls
  2. Who are concerned with the amount of food wasted.
  3. Our innovation offering is a kiosk mini-screen and sampling system
  4. That provides awareness of your amount of intake,
  5. Unlike traditional all-you-can-eat buffets.
  6. Our innovation has pre-sized selections that are based on past preferences, which may be manually saved on your Buzzcard.

Sustainability – the act of fulfilling present needs without the overuse of resources that would jeopardize future needs.

Using recycled bottles and cups not only conserves resources but also saves other resources such as energy and water.

Interview with Elena Joy – Student

How often do you purchase beverages from the vending machine?

“I usually purchase a drink from the vending machine every time I do laundry at Hopkins. Since there is a vending machine in the laundry room, it is easy access”

What current issues do you believe come up when using the current vending machine system from an environmental standpoint?

“Too many bottles are being used, not as many are being recycled.”

How do you think that this system can be improved in order to be more environmentally  aware?

“Ive never really thought about it, but I guess they could put recycling bins next to vending machines so maybe people would recycle more”

Interview with William Waddy – Britain Dining Hall Supply Supervisor

How long does a refill in the beverage dispenser typically last?

The beverage refill consists of a syrup mix which lasts between 3-5 hours depending on day and time.

For what reasons are the plastic re-usable cups used as opposed to the paper/plastic disposable cups? Visa versa?

The different purchases of the three different types of cups at Britain were meant to serve three different purposes. The paper cups were originally purchased for the coffee to prevent staining of the tea cups. The re-usable hard plastic cups were purchased to reduce cost because only one purchase was necessary. The disposable “plastic” cups are not plastic. They are actually made out of sugar, making them an environmentally friendly source of beverage containment. According to Waddy, the three different conveniences “break about even.”

How many plastic re-usable cups are available the Britain Dining Hall?

About 300 are kept out front, but there are approximately 400-450 total.

How does the dishwater in the back operate?

A conveyer belt runs all the dishes through four different stages. The first stage is a pre-rinse with the water reaching about 180°. The second stage is a regular rinse with slightly cooler water of about 160°. The third stage is the actual wash cycle that reaches about 180°. The last stage is the final rinse with waters reaching 200°.

PlantBottle (click this link to watch video)

Elevator Pitch:

The idea that we have decided to present is one that will reduce the amount of plastic bottles in circulation. We will be expanding on the concept of the PlantBottle shown in the above video. This bottle, which is made up of 30% plants, is also 100% recyclable. However, this does not mean that 100% of people recycle. Now imagine a vending machine that was not only able to give out bottles of your selected beverage, but was also able to provide refills for those who have previously purchased the PlantBottle. People can place this bottle in the machine, and receive a refill of their drink for a reduced price. This will promote people saving their bottles, instead of throwing them in the trash, like many people do. Not only are we promoting recyclable materials, as seen in the PlantBottle, but also promoting recycling, as seen in our new vending machine idea.

Further interviews and research to come. We are currently talking with the World of Coke to set up some sort of interview with them in the near future.

Tarties (Elevator Pitch)

21, نوفمبر 2010

For: frequent public sidewalk traveling pedestrians in urban areas

Who are dissatisfied with: getting caught in inclement weather, not having enough space to walk past/around people, and missing the bus/other form of public transportation due to unawareness of arrival times

Our innovation offering is: an wider, interactive sidewalk

That provides: audio and visual warnings in reference to incoming public transportation and upcoming weather changes via marquees and mounted outdoor speakers. It will also adapt to inclement weather by raising and lowering a canopy to shelter pedestrians from the weather and as well excessive sunlight.

Unlike: every other sidewalk in the world that provides nothing other than an escape from pedestrians walking in the street with cars

Our innovation has: colorblind friendly LED’s that change colors depending on the condition of the sidewalk due to weather; marquees displaying inbound taxis and buses, as well as traffic delays and the daily forecast; and a canopy that rises when there is excessive sunlight or inbound inclement weather. There are also audio announcements of all of these visual cues when the status of one of the weather or public transportation patters change

sleepisOPTIONAL | Elevator Pitch

21, نوفمبر 2010


    According to <http://cflhomeless.wordpress.com/2009/10/07/how-many-are-homeless-in-america/> , on a given night, it can be estimated that about 672,000 people in America experience homelessness.  In other words, 22 out of every 10,000 people are homeless.   Of this estimate, about 42% of these people go unsheltered, while the rest live in shelters, or other forms of habitable housing.  Also, about 37% of all homeless people live in family units; fending for yourself while homeless is hard enough, without having to find food for your family too.

    Most homeless people live in urban, or mostly urban areas:

    From 2005 to 2007, it was noted that homelessness decreased about 10%; however, from 2007 and 2008 data, the Department of Housing and Urban Development homeless count numbers stayed stagnant.  This means not that the war against homelessness was succeeding, but that the war took a hefty step backward.

    The acclaimed economic crisis has been deeply affecting the lives of the homeless, as well as the newly-homeless.  A series of testimonials, as well as other information, can be found from <uspoverty.change.org>.  On <http://uspoverty.change.org/blog?category_id=homeless_shelters&page=15> , videos from newly homeless can be found:

    Dawn and Ryle from InvisiblePeople.tv on Vimeo.

    Tami from InvisiblePeople.tv on Vimeo.

    About one in every five people in a soup kitchen line is a child.  These children can be assumed to be accompanied by adults, from two fifths to three fifths of all soup kitchens are occupied by families.  Those not fortunate enough to have access to a soup kitchen have to fend for themselves on the streets, and families are the fastest growing portion of the homeless population.

    – <http://www.nypirg.org/homeless/facts.html>

    These people are struggling to live, and their numbers are growing; the fortunate, however, are wasting food in alarming amounts.   “In urban and rural areas alike, community kitchens and meals programs are unable to meet food requests. Hunger is a way of life for 27 million Americans. Many of the hungry are also homeless or on the verge of homelessness”

    – <http://www.studentgroups.ucla.edu/calpirg/hunger_homelessness/>

    In America alone, enough food is made for everybody, twice, and yet still forty percent of this ends up in trash bins.  This is the equivalent of 29 million tons, and is also enough to fill up the rice bowl three times. http://www.culinate.com/articles/features/wasted_food

    • A single restaurant disposes of more than 50 tons of organic waste every year.
    • Food waste is 76% organic and can be recycled
    • Meanwhile cost of food has increased 8%
    • Full service restaurants waste more food than fast food eateries. Food scraps make up 66 percent of restaurants’ trash, compared to 52 percent at fast food places.

    – <http://www.greenecoservices.com/food-waste-in-restaurants/>

    “Cost Benefits. Donations to nonprofit organizations may be tax deductible. Food recovery and donation also helps to decrease waste collection and disposal fees. Decreasing the volume of garbage generated can result in fewer and smaller waste containers and landfill transfers. ßPublic Image. Being identified as an environmentally and socially responsible organization can boost the donor’s public image. This “green” practice of food donation could attract additional customers that are concerned with the increasing quantities of food that is wasted and improperly managed.

    Environmental Protection. Keeping excess food waste out of the solid waste stream can reduce the need for additional landfill space, decrease odors of decomposing food, reduce the generation of methane and decrease pollutants in landfill leachate. Food rescue also helps to reduce sanitary sewer overflows from blockages related to food solids that are disposed into municipal wastewater collection systems. Donation also can help the community meet its waste reduction goals. ”

    – <http://www.p2pays.org/ref/14/13915.pdf>

    “It takes about 1.4 billion barrels of oil to grow, harvest, preserve, package and transport the U.S. food supply. So wasting food means wasting energy. How much? A study published in this month’s issue of the journal Environmental Science and Technology found out: roughly 350 million barrels of oil.”

    – <http://www.seriouseats.com/2010/10/why-food-waste-matters.html>

    From an interview with Joleen Duckett, owner and accountant for the family-owned bar: Spudz Tavern.

    Phone: 770 649-8133
    Spudz Tavern
    Sandy Plains Village
    Roswell, GA 30075
    Spudz Tavern spends approximately 4,000 dollars a month on foodstuffs, and ends up throwing out about 8% of it a month.  Mrs. Duckett uses a variety of methods to reduce the amount of food gone to waste.  One thing they do is running specials on a certain food when there is an excess of it.  They will decrease the price of the food and sell it the next day, before it spoils.  Other methods involve handing containers and packages of food to employees so that they can help feed their families or give it away to homeless shelters or other various organizations, such as MUST Ministries.  For example, Mrs. Duckett took a container of macaroni and cheese boxes a few days before they expired to her neighbor, who works for MUST Ministries.  Rather than risking the degree of which the macaroni and cheese boxes could be sold, she went ahead and ensured that they would be used.

    Elevator Pitch:

    • For: Food services/businesses and homeless shelters
    • Because: current food services create and throw away substantial amounts of food daily
    • Innovation: create an eco-card that consumers use to purchase food at certain locations
    • Function: so that each time it is used, it adds a small charge to the consumer’s total bill. This money will finance the delivery of the business’ unsold food to homeless shelters. The customer in return earns certain rewards for using this card.
    • So that the unwanted food thrown away by food services can be utilized in an economic, charitable manner and the food services in return gain an eco-friendly, humanitarian promotional  tool

      ModernMuts | Elevator Pitch

      21, نوفمبر 2010

      1. For owners of pets (specifically dogs) who reside in an urban setting.

      2. Who are dissatisfied with the lack of pet-friendly green areas.

      3. Our innovation offering is a convenient and pet-accessible green space.

      4. That provides a large, green outdoor area for residents who own dogs.

      5. Unlike a large-scale public park that requires the owner to travel (any distance).

      6. Our innovation is a directly accessible green exercise space for dogs provided at all residential city buildings (perhaps on the rooftop of the building or parking deck) that accomodate pets.