Required Readings

Please read the following article by November 19th

The article can be found in the course reserves under instructor Khan, and titled “Developing Transnational Strategies: Building Layers of Competitive Advantage.”

Please read the following article by November 19th

There are 3 parts:

Part 1:   http://www.xconomy.com/san-francisco/2010/11/01/shopwell-ideos-first-big-spinoff-says-better-health-starts-at-the-supermarket/

Part 2:  http://www.xconomy.com/san-francisco/2010/11/02/ideo-spinoff-shopwell-says-better-health-starts-at-the-supermarket-part-2-ingredients-of-a-startup/

Part 3:  http://www.xconomy.com/san-francisco/2010/11/03/ideo-spinoff-shopwell-says-better-health-starts-at-the-supermarket-part-3-food-as-data/


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