Exercise Brief

Innovation Project Help

21, نوفمبر 2010

I see that some of you are struggling with your topic areas, here are just a few pointers:

When you are analyzing and brainstorming around your topic areas you need to think about starting with a broad topic, doing broad research through a field activity, gaining insights and learning more about problems and potential opportunities, then narrowing the topic, and then focusing and doing more research if necessary, then narrowing again.  This is a process of moving from a broad view to a narrow focus.

For example, if you start with on-campus recycling as your topic then as you conduct your broad research and your field activity, which could be, for example, recording your weekly activities and recording the amount of trash used and your waste methods.  Through this research you will identify several problems and potential opportunity areas like:

  • unclear signage on recycling bins
  • some items don’t have recycling trash cans like electronics
  • many people put trash in the recycling receptacles
  • not enough students care to walk to recycling bins and instead throw things away in the bin that is most convenient
  • certain locations like dorms don’t have easy and accessible recycling bins
  • the facilities staff don’t have an easy way of transporting the recyclables and keeping them separate
  • too much waste is recycled rather than reused or re-purposed (when certain materials like plastic get recycled they go through a very resource intensive process and it is not 100% recyclable, so if we could re-use before we recycle we could use resources more effectively)
  • a majority of the recyclable come from plastic bottles

Once you identify the issues and potential opportunities from your research, your team can then focus and narrow.  For example, maybe you focus on changing consumer behavior in college students to help make college students be more conscious about recycling.  From this narrow focus your team can do some more research and brainstorming ideas to satisfy this problem.  From there your team will narrow again until your team lands on the final solution.

– Shabi

Elevator Pitch Assignment

13, نوفمبر 2010

Exercise Brief: elevator pitch

Due: November 22nd by Midnight (Please post your assignment to this blog using your team’s category label and the label: Elevator Pitch)

To complete this exercise your team will need to have a strong understanding of the direction of your project and the potential concept.  Thus, it is important that your team has already conducted a field activity, conducted additional research, synthesized research, idea generation & selection.  It is OK if your concept changes or develops further after this exercise.  But it is important that you have an initial direction.

Deliverable:  Please post this assignment on the blog using the following category labels: “Elevator Pitch Assignment” & your team’s Category Label for the Innovation Project (i.e “Battling Homelessness & Hunger”)

Innovation Exercise Brief

11, نوفمبر 2010

Please click this link to download the exercise brief for this project: INNOVATION EXERCISE BRIEF

Innovation Project Topic Areas

11, نوفمبر 2010


Those of you who have already posted, thank you.  But as a class let’s rethink the topic areas.  If you have already posted please read my comment and try and refine your post.  Please make sure that you start with a larger global issue.

Examples of Global Issues:  Poverty, Hunger, Water, Lack of Resources, Sustainability, Education, Energy, Health, Disease, Political Unrest, Economy

Then narrow your focus, to a topic that you can analyze and physically experience yourself.

Examples of Narrowed Topics from larger issues:

  • Sustainability — Public Transportation Issues & Marta
  • Health & US Obesity – Eating Healthy on College Campuses
  • Sustainability — Eco Transportation Options – Bike Riding as a form of Transportation in Atlanta
  • Sustainability — Eco Transportation Options – Carpooling in Atlanta
  • Public Health care – Grady Health Clinic
  • Unemployment Issues – Connecting People with Employers
  • Reducing Waste – Explore how Georgia Tech deals with Waste
  • Energy Options – Georgia Tech Energy Use

Do NOT focus your topic area around a specific product, but focus your topic around an activity.  Narrowing your focus to a product will simply lead to a product innovation.  In this exercise your final solution does not need to be a product, it can be a service innovation, a business model innovation, a process innovation, OR a product innovation.  It can also be an offering that combines more than one type of innovation.

Welcome to the official blog for Georgia Tech’s first-year design course, Introduction to the Designed, Built, and Lived Environment, Fall 2010. This course includes students with an interest in architecture, industrial design and building construction.

This blog page focuses on one of the projects in the course around the topic of Innovation & Entrepreneurship. The project aims to cultivate entrepreneurial designers by investigating the power of innovation through products, systems, services, business models, or experiences to create positive social and environmental change. This project also intends to teach students and practitioners about the power of the design process to enrich and transform and to take on large global issues.

“Design thinking can lead to hundreds of ideas and, ultimately, real-world solutions that create better outcomes for organizations and the people they serve.” Tim Brown & Jocelyn Wyatt

This project deals with the challenge of bringing to market elegant and efficient solutions to solve complex problems with a human-centered approach. This challenge is fundamental in innovation, and is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your consumers are individual consumers, companies, or institutions. This project extends beyond the discovery of new solution, but through this project students will also develop a plan for a new venture. This project gives students the hands-on experience in discovering innovative solutions and developing them into new business opportunities.