Q & A

A: YES!!! Even non-profit organizations must make money.  The only difference between a profit and a non-profit is how the revenue is distributed.  A non-profit organization uses the revenue to sustain the organization and to pursue the missions and the goals of the organization.  It is very important that even a non-profit is able to make revenue otherwise it won’t be sustainable.

For example, The Atlanta Orchestra is a Non-profit organization, yet they put on concerts and charge for tickets.  This a major revenue stream for the organization which allows them to meet the community oriented  goals of the organization.

Please see slide 6 of the presentation:  http://rand.gatech.edu/wp-content/uploads/2010/11/Innovation-%EF%83%A0-Entrepreneurship.pdf

Also take a look at this references for help: A framework for developing an effective mission statement. By Cochran, Daniel S.,David, Fred R.,Gibson, C. Kendrick http://www.allbusiness.com/company-activities-management/management/12271225-1.html

A: You will do this individually.

Q&A: What is the roadmap?

30, نوفمبر 2010

A:  Look at the last slide of that presentation about the Roadmap for the $100 Laptop.  http://rand.gatech.edu/wp-content/uploads/2010/11/Innovation-%EF%83%A0-Entrepreneurship.pdf

The Roadmap is describing the future of your innovative offering so that you can provide the ideal user experience.  Basically as technology changes and economies change it allows you to improve on and refine your offering.  For example if you think of the iphone how with each generation it gets better.  If you think of the wii, they first came out with console and then the wii fit and then pretty soon they may have a wii helmet, with each generation technology is allowing them to get closer to the offering the ideal user experience.

The section on innovative offering should explain what your offering is.  Is it a service a product a system, ect.  What does it do?  How does it work?  What are the features and benefits of your product/service? Features are the characteristics of a product or service that you have designed as part of the offering. The benefit is the result your customer enjoys.

The Core value proposition:

The core value proposition is a concise statement that summarizes why a consumer should buy the product or use the service your team has developed. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.  The core value proposition is concise and appeals to the consumer’s strongest decision-making drivers.

Focus on what differentiates your offering from those that currently exist and what your offering does really well.  What are the Unique Features: Explain your competitive advantage. What makes your product/service better, faster, more durable, etc.? What is the unique benefit that your solution provides?

It should NOT simply be explaining what makes the innovation an innovation.  It is very important to tie back to how your offering is creating value.

Core Value Proposition IS:

•what it is your company offers that is unique to the marketplace and that meets a real need for your customers

•short & concise

IS NOT:
•a long list of benefits (faster, cheaper, easier to use…)

example: For the $100 Laptop, their core value proposition is: To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

A: Consumer & Stakeholder profiles should include:

Target Market – Consumer Demographics & Psychographics, User Needs & Pain Points

Stakeholder Profiles – indicate all stakeholders, their needs

–It is important that you create a clear line between the consumer & stakeholders profile and the solution, you need to build a strong business case as to why these people would gain value and be interested in the innovative offering that you are providing

User Experience Criteria Includes:

The experience criteria that your final innovation solution provides.  I.E. For example, in the $100 laptop case, based on their research they found that the final solution must be intuitive, fun to use, fun for children, allow for imagination & exploration, a learning tool for in and outside the classroom, easy & accessible wi-fi connection, light-weight, easy to carry and hold, ect.

–These criteria should come from your field research and be grounded in what you learned from your research

A: The use storyboard should be story-boarding the use of a user using your innovative offering.  It should be explaining how it is used and the steps someone would have to go through.  This is just like the image storyboards your created in 1011 for your objects.

Some examples: http://rand.gatech.edu/?attachment_id=46161

http://whoischrislam.com/assets/mossi_storyboard_big.jpg

A: A value network is a business analysis perspective that describes social and technical resources within and between businesses. The nodes in a value network represent people (or roles). The nodes are connected by interactions that represent tangible and intangible deliverables. These deliverables take the form of knowledge or other intangibles and/or financial value. Value networks exhibit interdependence. They account for the overall worth of products and services. Companies have both internal and external value networks.[1]

Think about addressing the following questions:

o What are the steps or activities the product or services passes when developed?
o What is the value the product/service gains in each activity or step in the process?
o Who provides the value in each step?

Good resources to explain how to create a value network:

http://www.vernaallee.com/value_networks/Understanding_Value_Networks.html

http://en.wikipedia.org/wiki/Value_network

http://vnconsortium.com/Articles/Reconfiguring_the_Value_Network.pdf

http://210.212.115.113:81/AK.Dey/SummerProject/ValueChain/A%2520ValueNet%2520Work%2520Approach.pdf

examples:

http://journalismthatmatters.files.wordpress.com/2008/04/oldnewsstory6-photoshopped.jpg

http://valuenetworks.com/public/docs/bds1.gif

A:  For the deliverables you should  have 10 posters that address the 9 topics in one way or another.  So it doesn’t mean that each topic indicates one poster.  They just need to be somehow addressed throughout your posters.  The 9 topics that need to be addressed can be addressed in any order and do not need to be one per page, you can decide how you address the topics.  To reiterate, the 9 topics that must be addressed on your posters are:

  1. Title, Mission, Goals & objectives
  2. Consumer / Stakeholder Profiles
  3. Competitive Analysis
  4. Innovation Offering & Core Value Proposition
  5. Use Storyboards
  6. User Experience Criteria
  7. Value Chain/Network
  8. Revenue Model
  9. Roadmap

A:   The ideation part of this exercise should be the most fun, not the most strenuous.  Here are some tips:

1.  I suggest you broaden your research, plan observational research, talk to users or experts, look to the fringes – talk to extreme users, see what users like and dislike about the  experience, document your own experiences…like you did in 1011 try and understand the entire experience that people go through, so that you can find their pain points and identify unmet needs

2. Don’t pigeon-hole yourselves around your first proposal…it is fine that you start with an issue and then allow your research findings to lead you to an entirely different problem areas,  like i said in class innovation is not a linear process, and sometimes you start in one place and end up in another

3. Try and use different brainstorming techniques:
– here is a great resource that can help your team out: http://celestinechua.com/blog/25-brainstorming-techniques/
– one really great technique is using analogies to help you think beyond what you know….for example, people do laundry so that they can keep their clothes clean and to keep themselves  healthy…….what are some analogous activities that people go through with similar goals, for example, people use hand sanitizers to disinfect their hands and keep themselves healthy, could you think of similar type of solution for clothes…. or you can think of analogous experiences , for example, some people hate doing laundry because there are so many steps involved and if you don’t manage the steps your clothes get ruined, much like some people hate cleaning their kitchen floor because of the many steps, but then swiffer came out and made it a one step simple process, is there a swiffer like solution for laundry?

4. As you go through your brainstorming allow your minds to be open and come up with any ridiculous idea…no idea is too ridiculous.  If your team needs inspiration watch the longer version of the ideo video: There are three parts: http://www.youtube.com/watch?v=oUazVjvsMHs&feature=related

5.  Once you have completed the brainstorm and want to select ideas to pursue, that is when I want you to bring in the constraint of social, economic, environment, or political global issues.  So what I mean by that is you still want to come up with a solution that could help the world improve in some way.  But you don’t need to bring in this constraint during the brainstorming process….let yourself go wild during the brainstorm


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