Innovations Research

2, ديسمبر 2010

This page provides a long term price estimate for laying turf on baseball field.  The estimate is given by FieldTurf, the turf producer I find most suitable for our project.  This is ideal because we get accurate pricing for laying down and maintaining turf.  FieldTurf estimates that the turf requires around $5,000 in maintenance per year.  This is probably accurate based on the amount of traffic the field would take through the time span of the school year.

This page provides a chart that shows the price range for FieldTurf with infill by the foot.  This is important because we needed to base the price of the turf on the size of the parking deck, roughly two squares of 150’x150’.

This page on FieldTurf’s website outlines the advantages of their product.  This was important in deciding to use turf over natural grass as well as deciding what type of turf to use.  One of the main factors in the decision was the safety ratings of the turf.  It provides cushion for falls, ensuring that the person falling lands uninjured.  Also, the safety of the turf guaranteed safe for eight years.

This is the Bursar’s page on Georgia Tech’s website.  This was useful as it had statistics on the various fees charged to Georgia Tech students each semester.  The fee we were interested in was the Campus Recreation (CRC) fee, as it pertains to the recreation facilities on campus.  The money students spend on this fee could be used to fund our project.

This page describes the upkeep of turf fields.  It explains the differences in turf vacuums, and how they work.  This was useful when considering the cost, labor, and equipment involved with installing a turf field on a parking deck.

Around Georgia Techs campus there are a few greenspaces where students can participate in outdoor activities, but none completely placed in an extremely busy centralized area.

  • The Tech Green
  • Tech Tower Lawn
  • SAC Fields
  • The Burger Bowl

Collecting water the water drained from the top of the parking deck could prove beneficial considering the expected water shortages in the furture and the small amount of renewable energy we could gain.

Water power can be created through water being forced through a pipe to spin turbines which in turn spin a generator .

Micro Hydro facilities can produce small amounts of energy.

A: YES!!! Even non-profit organizations must make money.  The only difference between a profit and a non-profit is how the revenue is distributed.  A non-profit organization uses the revenue to sustain the organization and to pursue the missions and the goals of the organization.  It is very important that even a non-profit is able to make revenue otherwise it won’t be sustainable.

For example, The Atlanta Orchestra is a Non-profit organization, yet they put on concerts and charge for tickets.  This a major revenue stream for the organization which allows them to meet the community oriented  goals of the organization.

Our group found that there is a large market for consumers looking to express their identity without becoming brand-centric. While there are many companies that offer a personalized touch or individual design, most lack a truly unique expression of oneself. Consumers struggle to find a balance between personal comfort and distinction. We believe the solution to this complication is to put the creation of the product into the customer’s hands. Our idea is to create a business, which will act as a middleman between self-expression and quality tools to do-it-yourself. Below you will find the results our brainstorming:

Innovation Idea-Research

2, ديسمبر 2010


Further exploration of the Metropolitan Atlanta Rapid Transit Authority or MARTA for short:


  • MARTA is the ninth-largest transit system in the United states
  • It was originally designed solely as a bus system in 1971 but now has developed into transit system enterprise with a bus system and rapid transit system that consists of 48 miles of rail track with 38 train stations.
  • MARTA operates in Fulton and DeKalb County with two stops in Cobb County.

Birth of the Breeze Card:

  • A token-based fare collection system was available for commuters prior to the “Breeze” card conversion.
  • The “Breeze” card system was implemented in September of 2006.
  • The card system proved to be a quick success, and the token system ceased to exist immediately after the implementation.
  • The card system offers two options:
  • 1)  Limited-use ticket for visitors and other “light” users (with an additional 50 cent fee required)
  • 2) Extended-use card for frequent MARTA users who need load time-based passes (with is $1)
  • MARTA operates 365 days a year

Government Control:

  • MARTA is a multi-country agency that is governed by a board of directors
  • This board of directors consists of representatives appointed from the city of Atlanta and counties of Fulton and DeKalb
  • The highest position at MARTA is the general manager and chief executive officer


  • MARTA has had two fatal accidents, both in 2000.
  • In addition to these accidents, MARTA trains have derailed four times.
  • In 2007 MARTA had three separated escalator accidents that injured at least 11 people.

Going Green with MARTA:

  • MARTA takes more than 185,000 cars off the roads every day
  • MARTA’s entire bus fleet uses clean fuel technology, which significantly reduces air pollutants in the Atlanta region
  • GO MARTA!!

Starstrukk | Additional Research

2, ديسمبر 2010

Our field research gave us an idea of consumer’s needs to express their individualism and some qualities they look for when shopping. To expand our understanding of this market we must analyze merchants who have already ventured into mass customization. We strived to grasp the pros and cons of each business model and began to brainstorm how they could be improved.

NIKEiD is the most well-known online service offered for customization of Nike products, primarily shoes, and was launched in 1999. Over the years it has expanded tremendously, allowing customers to choose the colors and even fabrics used to produce their own Nike shoes in various styles. You can even add logos and lettering then store your design in personal online locker. In 2007, the company began to introduce NIKEiD studios to give consumers a unique design experience, which includes design consultants.

Threadless is essentially an online t-shirt community. Users are asked to submit designs for scoring by the community and every week the winning designs go into print. There is truly an incentive for good design because if yours gets printed you’ll receive $2000 in cash and a $500 gift card. In addition, if your design wins a bestee award or is reprinted you are rewarded once again. The site is always full of one-of-a-kind individual designs.

Bang-On is both an online and retail custom t-shirt store. We actually have one located here in Little Five Points. The service allows you to go into the store, choose a design from a massive flip-book, choose your t-shirt color, and watch it get pressed while you wait. This is similar to the NIKEiD studios, but you have the ability to walk out with your product, which is not yet feasible with shoes.

Takeaways: Each model has several qualities that we collectively liked or disliked. NIKEiD allows you to add lettering to most shoes, making it truly individual. Unfortunately others can also buy your design though and there is no way to get rid of that infamous swoosh, which is great for “sneakerheads,” but not us. Threadless is extremely clever because their designs are chosen by their consumers, meaning there is a market before the shirt before it even goes into print. The downside to this is that although the design is individual, it will be mass-produced. Bang-On appears to be the best option for custom t-shirts, but the options are limited and the price is undesirable.

Example: Use Storyboard

1, ديسمبر 2010

Example: User Experience Criteria

1, ديسمبر 2010

To explain User Experience Criteria you can use icons to create a visual and verbal description of the important criteria for your solution:

Some examples of User Experience criteria are durable, accessible, intuitive, fun, easy to use, ect….

Here is an example of Bad User Experience Criteria:

Example: Innovative Offering

1, ديسمبر 2010

Use your skills from 1011 to create a clear communication of your offering and how it works, how it is made, how the consumer uses it, how it exists in the environment,ect.

Please see slide 6 of the presentation:

Also take a look at this references for help: A framework for developing an effective mission statement. By Cochran, Daniel S.,David, Fred R.,Gibson, C. Kendrick

Field Research

1, ديسمبر 2010

Pink albatross creeps on people (all in the name of research).

Clusters happen around power outlets, cause hold ups, congest flow, impede traffic.

People want to move to other places, they don’t want to be stuck beside the wall.

Also, plugging oneself into the wall, and having all of your wires and equipment out is like marking out your own turf, blocking yourself from the rest of the environment.

so how can we get ppl free? so they can study where they want, when they want, how they want, without having to relocate every time their battery life dwindles.

then like, if we’re in the middle of lecture, and we need to charge our lap tops, we can just whip this out and extend our battery life.

just think… if you were stuck in the middle of that lecture and your battery died.  It’s terrible–personal experience.

–pink albatross

A: You will do this individually.

Examples: Revenue Model

1, ديسمبر 2010
What exactly is a revenue model? How does the company make money?
Goombah – Music recommendations based on your iTunes playlist and a comparison of what other people who share similar music interests are listening to. Goombah scans your iTunes library, finds other people who share your musical tastes, and then recommends songs to you based on the songs that they listen to. Revenue model: Affiliate income with potential to get into paid placement, with labels paying for their artists music to be part of the recommendations.
Flickr Pro – Like many subscription services online, the company actually provides a free version of their services as well–this seems to compete well with all the other free services and gets their users hooked. Once they need more space/features, users are already brand-loyal and it’s a fairly good bet they’re going to stick with Flickr.

Threadless — They’ve come out with a truly amazing business model by combining community with e-commerce. People love to support companies they feel actually listen to them.  Threadless allows users to design for free and then makes money by selling shirts.  Thus, providing an innovative service and product.

Netflix – we can define Netflix’s revenue model as charging subscribers a monthly fee to access an unlimited number of movie rentals per month. They offer various monthly subscription plans with varying monthly prices based on the number of movies a subscriber wants to hold at anytime. Netflix has formidable competitors, most notably Blockbuster and RedBox. Blockbuster has dominated brick and mortar movie rental stores for decades and recently also offered a competing mail order DVD rental service to compete directly with Netflix.

Blockbuster- their revenue model is slightly different than Netflix since Blockbuster charges you a fee for each movie you rent. This can be positive since as a renter you are not paying for movies that you don’t rent, but can be negative if you rent a lot of movies and have to pay for each one. RedBox has a similar revenue model as Blockbuster where they charge movie rentals $1 to rent a movie from one of their many mini kiosks.

Zipcar – Zipcar rents cars on demand, by the hour or by the day.   They don’t use a subscription model but you pay for the time used.

finetune– This site lets you type in an artist and they will createa custom playlist of songs based on that artist and others “like” them. Alternately, you can build your own playlist of up to 45 songs from 15 artists. You can then take your custom playlist and embed it on your blog or MySpace page. Revenue model: advertiser-supported.

Livewire Musician – This Web application lets bands, labels or managers book gigs and tours, communicate with fans, manage radio promotions, manage the press, and track radio play. A basic account is free, and there are a la carte premium services available. Revenue model: Licensing fees

matchmine – Suggests other songs (and movies and blogs) that you‘ll be interested in based on your preferences. The company is a product of The Kraft Group/New England Patriot’s interactive media and innovation team. Revenue model: Sells general user data to partners

Digsby will be attempting to generate revenue by selling unused CPU cycles of their users to non-profit and corporate grid computations.

Sonicbids – Connecting bands and music promoters. The site allows musicians to put together one digital press kit (DPK) that is then distributed to promoters and helps the artists book gigs without having to send out physical press kits. Revenue model: Promoters pay a one-time fee and artists pay for submissions.

TechTastic: Additional Research

30, نوفمبر 2010

Below is qualitative research we collected through interviews to offer insight into possible solutions outside of a redesigned floor plan.

Interview with Freshman Dorm Resident

Interview with Freshman Dorm Peer Leader

Interview with Freshman Dorm Hall Director

Interview with Suite Resident

Interview with Suite Resident Advisor

Interview with Apartment Resident

Interview with Apartment Resident Advisor

Q&A: What is the roadmap?

30, نوفمبر 2010

A:  Look at the last slide of that presentation about the Roadmap for the $100 Laptop.

The Roadmap is describing the future of your innovative offering so that you can provide the ideal user experience.  Basically as technology changes and economies change it allows you to improve on and refine your offering.  For example if you think of the iphone how with each generation it gets better.  If you think of the wii, they first came out with console and then the wii fit and then pretty soon they may have a wii helmet, with each generation technology is allowing them to get closer to the offering the ideal user experience.

Examples: Stakeholders & Needs

30, نوفمبر 2010

Example: Consumer Profile

30, نوفمبر 2010

Examples: Competitive Analysis

30, نوفمبر 2010

The section on innovative offering should explain what your offering is.  Is it a service a product a system, ect.  What does it do?  How does it work?  What are the features and benefits of your product/service? Features are the characteristics of a product or service that you have designed as part of the offering. The benefit is the result your customer enjoys.

The Core value proposition:

The core value proposition is a concise statement that summarizes why a consumer should buy the product or use the service your team has developed. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.  The core value proposition is concise and appeals to the consumer’s strongest decision-making drivers.

Focus on what differentiates your offering from those that currently exist and what your offering does really well.  What are the Unique Features: Explain your competitive advantage. What makes your product/service better, faster, more durable, etc.? What is the unique benefit that your solution provides?

It should NOT simply be explaining what makes the innovation an innovation.  It is very important to tie back to how your offering is creating value.

Core Value Proposition IS:

•what it is your company offers that is unique to the marketplace and that meets a real need for your customers

•short & concise

•a long list of benefits (faster, cheaper, easier to use…)

example: For the $100 Laptop, their core value proposition is: To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

A: Consumer & Stakeholder profiles should include:

Target Market – Consumer Demographics & Psychographics, User Needs & Pain Points

Stakeholder Profiles – indicate all stakeholders, their needs

–It is important that you create a clear line between the consumer & stakeholders profile and the solution, you need to build a strong business case as to why these people would gain value and be interested in the innovative offering that you are providing

User Experience Criteria Includes:

The experience criteria that your final innovation solution provides.  I.E. For example, in the $100 laptop case, based on their research they found that the final solution must be intuitive, fun to use, fun for children, allow for imagination & exploration, a learning tool for in and outside the classroom, easy & accessible wi-fi connection, light-weight, easy to carry and hold, ect.

–These criteria should come from your field research and be grounded in what you learned from your research

A: The use storyboard should be story-boarding the use of a user using your innovative offering.  It should be explaining how it is used and the steps someone would have to go through.  This is just like the image storyboards your created in 1011 for your objects.

Some examples:

A: A value network is a business analysis perspective that describes social and technical resources within and between businesses. The nodes in a value network represent people (or roles). The nodes are connected by interactions that represent tangible and intangible deliverables. These deliverables take the form of knowledge or other intangibles and/or financial value. Value networks exhibit interdependence. They account for the overall worth of products and services. Companies have both internal and external value networks.[1]

Think about addressing the following questions:

o What are the steps or activities the product or services passes when developed?
o What is the value the product/service gains in each activity or step in the process?
o Who provides the value in each step?

Good resources to explain how to create a value network:


Recycling Research

28, نوفمبر 2010

Recycling facts in the nation:

Municipal Solid Waste (MSW) – used when calculating national recycling figures

–        includes common household throw-away items such as food scraps, package wrapping, grass clippings, and even bigger items like an old microwave, sofa, or refrigerator

–        not taken into account = items such as hazardous, industrial, and construction waste

–        U.S. waste reduction improving, but overall MSW continues to rise

–        1980 – 2005 — U.S. MSW generation increased 60 percent = 246 million tons of trash created in 2005; 2 million less than 2004

–         Organic materials make up the bulk of wastes that go into landfills. Around 35% are paper and cardboard, while yard trimmings and food scraps total about 24%

EPA plans to calculate Recycling Statistics every 2 years – last time in 2008

–        Facts & Figures:

–        Data Tables:

–        2007 general data:

  • Recycling, including composting, diverted 85 million tons of material away from disposal in 2007, up from 15 million tons in 1980.
  • Recycling and composting rates recovered 33.4% of MSW.
  • There were approximately 8550 curbside recycling programs active in the U.S. in 2007, compared with 8875 programs that existed in 2005.
  • Container and packaging recycling increased to 40%.
  • 42 million tons of paper products were recycled, approximately 55% of what could be.
  • 64% of common yard waste was composted (leaves, grass clippings, etc)
  • Batteries are recycled at a rate of 99%

–        2005 general data:

  • recycling trends positively increased from 2003
  • Recycling and composting rates recovered 32.1% of MSW (79 million tons). 32.1% is higher than before but still way too low
  • ~8,550 curbside recycling programs existed throughout the United States; lower figure than the 8,875 programs in 2003
  • Composting programs (recycling of leaves, grass, and other organic items such as food) jumped from 3,227 in 2003 up to 3,470
  • Container and packaging recycling increased to 40%
  • 62% of yard waste was composted
  • 50% of all paper products were recycled = 42 million tons
  • 1990 to 2005 – the amount of MSW going to U.S. landfills has decreased by 9 million tons and continues to decrease each year

Competition between states can encourage recycling

–        Electronic recycling programs

  • Oregon has a bottle deposit where you receive five cents back for each bottle you take to a deposit facility. The recycling areas for Oregon are everywhere and are easily accessible in places such as grocery stores.
  • Gallup, New Mexico has a recycling program for plastic bottles where you’re paid one cent for each pound of plastic bottles you recycle

Keep America Beautiful Inc.


–        National volunteer-based community action & education organization dedicated to helping people improve their community’s environment

–        Network of over 1000 organizations

–        Addresses challenges with 3 focus areas:  litter preventionrecycling and waste reduction, and beautification and community greening

Other helpful things:

– – local recycling finder; specific to type also

– – regional as decided by EPA

Recycling across campuses nation-wide:

One of the main organizations that is currently pushing for on campus recycling is called the College and University Recycling Council (CURC) and it began in 1992.  It is a sub-section of the National Recycling Coalition.  The main purpose of the CURC is to help educate campuses about how to recycle and the importance of recycling.  The CURC has provided many initiatives for colleges to initiate recycling programs such as national awards and grants.  The CURC is also a helpful resource for colleges because it provides information about ways to recycle, such as a program where colleges can get contracts with soft drink companies so the company helps pay for can recycling programs.

Other programs have been enacted to encourage colleges to promote recycling on campus; in 2001 a competition was created called RecycleMania.  The challenge was to see which campus recycled the most and had the least trash, proportionally over a 10-week span.  The competition has grown rapidly since 2001, beginning with 2 schools and now up to 510 in the 2009 competition.  Programs like these are helping to get college campuses interested in recycling.

Waste reduction programs on campus are not just limited to recycling aluminum cans and plastic bottles, however, many campuses are coming up with innovative ideas to cut down on food waste, paper waste, and other on-campus items that could be reused instead of thrown away.  Campuses have made simple changes, like offering documents and news bulletins online rather than printing handouts and flyers.  Many schools, including Georgia Tech have made two-sided printing the default setting on printers to cut down on paper waste.  Other ideas for conservation include a program enacted at the University of Wisconsin known as the Solid Waste Alter-natives Project Shop (SWAP); unwanted furniture and office supplies are collected on campus then swapped with other universities.  This innovative idea follows the thought that “one man’s trash is another man’s treasure” and takes this idea to the university level.

One of the main ways campus recycling is being promoted is through online resources and grassroots campaigns where environmentally-conscious students can go to get information about how to enact recycling programs at their own schools.  Programs like the Grassroots Recycling Network or Zero Waste aim to provide resources to help students encourage recycling on their campus.

Student Interview: Caroline Swartz

>What university or college do you attend?

> University of Miami

> Do you recycle on a normal basis?
> Yes
> If not, what holds you back?
> n/a
> Are you familiar with the recycling options your school has to offer?
> Yes, we have recycling bins around campus.
> Does your school keep you informed on how and where to recycle?
> For the most part, I feel informed. I have seen the bins at various locations around campus and flyers and posters promote students to participate.
> Do you feel like there is incentive for you to recycle at your school?
> Apart from helping the environment, nothing else is offered. It just makes you feel good and like you helped.

Read the rest of this entry »

Field Research Innovation Project

28, نوفمبر 2010

Alternative Sustainable Transportation


Jason Leonard, Chris Sovchen, Kyle Jennings

Field Research

Each member of our team conducted various field activities. Jason investigated transportation via MARTA trains and busses. Kyle investigated transportation via walking and scooters. Chris investigated transportation via cars and bikes. We also asked some people using these methods for some extra opinions.


1. How often do you use these methods of transportation?

2. Is it efficient?

3. Does it affect you or others? (Bystanders, the environment, etc)

4. If you could improve this method what would you do?



  1. I use this everyday to get to and from classes.
  2. This method is efficient for getting to and from places that are close together. Far distances take much too long to get to and way too much effort.
  3. Besides when it is really hot outside or super cold, it’s nice to walk to and from class. It gives you a breath of fresh air and some time to relax.
  4. This method requires no improvement whatsoever.


1. I use this method one to two times a week to get across campus or to the CRC.

2. It is very efficient, I am able to get where I am going quickly and easily.

3. This method pollutes the environment as it uses a gas motor. It is also very loud and sometimes scares bystanders. It also annoys some people because you zoom around them.

4. If I could improve this method I would probably replace the gas motor with an electric motor. I would also put in designated paths for scooters.



1.  I use this method of transportation about 3 to 4 times a week.

2.  It is easy extremely easy and efficient to get to class. It also allows me to get some exercise.

3. People are walking are often annoyed by bikers “Hogging” the sidewalk and cars also get annoyed but other than that it doesn’t affect anyone.

4. I would want more bike racks around Atlanta. Also, the building of more bike paths on the roads and streets.


1.  I use a car about 4 times a week when picking up fraternity brothers or just having a long distance to travel.

2. I hate driving in Atlanta; the roads are extremely confusing as I am not from here. Also, the traffic is horrendous.

3. Besides just being another car on the road and making the city more crowded it doesn’t affect anyone.

4. I would want to somehow make a benefit for carpooling possible also maybe more parking.



1.  I use MARTA everyday to get to school.

2.  MARTA is extremely easy for me to use. I get to school on time everyday because of it. It’s cheap and I don’t have to drive.

3. No

4.  More trains running at the busier times in the day. I sometimes just miss my train and am stuck waiting for another.


1. I use the busses after I get off MARTA to get to school.

2.  The busses are also very easy to use. I simply get at the MARTA station and it takes me right where I need to go. It is a very efficient system that the city has in place.

3. No

4. Nothing I can think of.

Dijon- MARTA employee

1.  I walk to the MARTA station near my house and then get on MARTA to get to the station I am working at that day. It is usually the North Avenue Station.

2.  MARTA is very efficient we move thousands of people through Atlanta each day. This allows people to cut back on their transportation costs and is also an easy way for people to get through Atlanta without a car. It is also helping reduce some of the pollution in Atlanta as people use the MARTA instead of cars.

3. No, MARTA if anything makes life easier for residents as it is a way for them to travel around the city.

4. At the moment we really don’t have anything to improve upon. The system is about efficient as it can possibly be.


1.  I use my bike everyday to get to and from class.

2. It is very easy for me to walk out of my apartment and get on my bike and go to class. It saves me the time of having to go get my car and then trying to find a parking space.

3. People just get annoyed with bikers but they need to learn that we also have a spot on the road.

4. More bike paths!!


1. I originally used my scooter just for fun, but have found it to be one of the easiest ways to get to class.

2. It is very efficient as my scooter is small enough for me to fold up and take to class.

3. People sometimes get angry with me as I whizz by them but that’s about it.

4. Nothing really.

Jarred -Busses

1.  Not only do I use the MARTA busses to go throughout Atlanta, but I also use the Georgia Tech busses to get to class every day.

2. The bus system here is very efficient I can take a bus right to the building I have class in. I also save a lot of money on gas that I would normally have to use.

3. No.

4. Nope.


1. I use my car about once a week to get back to my house and see my family.

2.  Parking here stinks but other than that it’s a pretty efficient way of transportation. I am used to all of the traffic as I have lived here my entire life.

3. In the sense of pollution I guess I would be putting my fair share into the environment but that’s about it.

4. Just more parking and the widening of a couple streets.

When we compiled our experiences we found that MARTA is very efficient if you are near a station and where you are trying to go is near a station. The busses were also efficient but can get delayed in traffic, be crowded, and don’t always hold the friendliest people. Walking is very efficient if your destination is very close, but is a bit time consuming. Scooters are also very efficient in getting to where you need to go except they are loud, are stolen frequently, and require either gas or plugging in at night. Chris found that cars are also efficient except he found many problems. Traffic in Atlanta is terrible, he is also unfamiliar with the roads as he is not from here, and it can be very hard to find a parking spot. Bikes worked great. You can go anywhere on a bike, they provide a great source of exercise, and as long as they stay locked up they usually won’t get stolen. Bikes also do not require gas or a charging station; they are environmentally friendly which is what Atlanta needs. Also, you are able to bring the bikes on MARTA or place it on the rack on the front of the bus.

From our field research we found that bikes were the best method of transportation.

We thoroughly researched bike transportation. In Atlanta there are many public bike racks located across the city. All of the MARTA stations have bike racks. Also, many of the large office buildings have bike racks out in front of them. Most of Atlanta’s streets have bike lanes; there are also plenty of sidewalks to ride your bike on. Since 1974, Atlanta has been trying to make the city more bike friendly do the congestion of traffic and pollution. Through our research we have found that some places do community bike sharing or even more improved methods of this.

Furthermore, we discovered that in light of MARTA’s revenue issues they might in fact benefit from this program as well. Not to mention, they are already set up for this type of addition. They already have video surveillance, and a proxi-card that is linked to the owner. Therefore, setting up a bike rental at every Marta bus stop and station would be a sinch. It would also help alleviate passengers bringing their own bikes onto the trains and buses. The major flaw in the previous systems has been vandalization and theft, hence why the video monitoring is crucial. Not to mention, there is already a staff presence, making it a bit easier for bike rental transactions. Our ultimate goal is to incorporate this system on Tech campus, we also have a proxi-card system and a plethora of students without cars or bikes. Furthermore, it could be staffed entirely by students, with some of the proceeds being the main contributor of their pay. So, not only does this system provide green transportation on campus but it creates jobs as well.

Project Research

This idea developed in the Netherlands by Luud Schimmelpennick in the 1960’s. It was called the White Bicycle program it failed quickly as most of the bikes were stolen or thrown into canals. The idea was for the bike to be used for a trip somewhere and then left for someone else to use. This idea has been developed and improved over the last 50 years. It has spread to communities, cities, groups, and college campuses. There are many different categories in this type of sharing. There is unregulated where the bikes are just given out and left for people to be used. There is the deposit method where a deposit is made on the bike and then you get it back when you bring the bike back. The membership method is when you belong to an organization that lets you use the bikes. These are only a few of the methods.

Davidson University
On February 21st, 2001 Davidson released a fleet of 20 new bicycles for faculty and students to use across the campus. This provided transportation to students across the university for free. We chose this example because it relates to the idea of unregulated use. It is a great example because it was one of the first to branch out to college campuses.

>>>>We would like to try and bring a program like this to Tech. Our group believes we have a valid design that would work and be efficient. Who would we go to for something like this?

Velib in France
This program was implemented in 2007 in Paris. Over 20,000 bikes were placed across the city at 1,450 stations. People simply swipe their card and are charged for the bike if it is not returned in time. This is the largest and best example of community bike sharing in the world.

Mystic Community Bikes

This program was started in Mystic, Connecticut. This program provides bikes for the community and maintains them. This is another good example of unregulated use.

Community Bikes in Santa Rosa California
In 2003 this program was started and gave bikes to mentally disabled adults. This program has expanded and trained the adults to also help repair the bikes. This example is specific to a group of adults and without this they would have never had the opportunity to experience anything like this. It brings the community closer together and also reached out to people less fortunate than most of society.

Along with the original idea we already posted on the website we have a couple more.

Another idea would be unregulated use of the bikes but we fear that this would fail miserably as it has before in the past.

Similar to the other system we posted on RAND. This method of bike sharing would be one where everyone who wants to participate in the program would buy a bike and place it into the system. This would give members more incentive to take care of the bikes in the system as they own a piece of the system.

Tarties (Field Study Data)

25, نوفمبر 2010

As college students living on campus and forced to walk to and from class, the inconvenience and safety issues of walking in the city have become apparent. Sidewalks and crosswalks can be crowded, are exposed to the weather, and often entail hidden dangers for the pedestrian. Inclement weather seems to pose the biggest issue for pedestrians in the city. To get a better understanding of the issues pedestrians face in urban areas, we decided to interview Tech students out and about campus concerning their views on sidewalk and crosswalk problems and how they could be improved. We walked around the campus, specifically along Techwood and Atlantic Drive, asking pedestrians that we came across what bothered them about being a pedestrian on campus and how they thought sidewalks and crosswalks could be improved for the safety and convenience of the pedestrian. A few consistent ideas surfaced:

1. The most common complaint was about walking in the rain. The sidewalks gather puddles and flood in some places. Students don’t like having to deal with umbrellas and the Stinger buses become very crowded with people who are trying to avoid the rain. It is difficult to maneuver through the sidewalks when everyone is using umbrellas.

2. The second most common complaint was about the maneuverability of sidewalks. People want the sidewalks to be wider so they don’t become so crowded. One student suggested making sidewalks more like roads, with sides marked to avoid collision and confusion of opposite traffic flow.

3. People want safer crosswalks. There are some crosswalks on campus where cars are required to stop by law but often do not. One student suggested some kind of light that alerted a car that it needs to stop for a pedestrian to cross.

4. Another common response was concerning conflicts with the Stinger shuttles and other campus transportation. A few suggestions were more and larger covered areas at the bus stops and more visible signs displaying arrival times.

5. Handicap access surfaced a few times. There are not enough ramps in the curbs.

Living in Poverty Research

25, نوفمبر 2010

From the very beginning of the Innovations project, our group decided that we wanted to focus on poverty, and the people living in poverty near us. There is an especially high population of impoverished people in Georgia, with nearly 15% of Georgians living below the poverty line. Most living in Downtown and Metro-Atlanta.

For narrowing down our research, we needed to decide who we wanted to focus on. There are people living in poverty in permanent housing, homeless people, people at risk of homelessness, and people in between, who bounce around from homeless to sheltered.

There are a lot of people who live in poverty but are not considered homeless. These people have permanent housing situations, and try their hardest to successfully raise families. Most of these people are considered the Working-Poor. These people have jobs, but they are usually working at minimum wage and do not have the means to provide their families with the luxuries that a lot of Americans are blessed with, such as a meal each night.

A lot of the working poor are at risk for homelessness. This is because of the cost of housing. Minimum wage workers can not afford Fair Market Rent for a two bedroom apartment anywhere in the United States. People should not spend more than 30% of their income on housing, however, people working at minimum wage cannot afford housing at 30% of their income. This puts them at high risk for losing their residences.

When people think of poverty, especially in Atlanta, they usually think of the homeless. Homelessness is defined as: “the condition and social category of people without a regular house or dwelling because they cannot afford, or are otherwise unable to maintain regular, safe, and adequate housing, or lack ‘fixed, regular, and adequate nighttime residence’” ( Homelessness is not only the state of not having a home, it is also a mindset and a state of mind.

There are also people in between the state of being homeless and not. These are the people who live paycheck to paycheck, literally. They will live on the streets for a night or two, then they will get paid and take their family to a hotel for a few nights. Once they run out of money they will be back on the streets. These are also the people who will go back and forth between the houses of family members or church members. They do not have a permanent residence, but they do not have the mindset of a homeless person.

Our group is still in the process of doing or field research. We have met with Molly Williams, Facilitator of Faces of Homelessness Speakers’ Bureau for The National Coalition for the Homeless. She is a recent graduate of Georgia Tech, and has taken part in research of homeless women and children for over a year. We asked where she see’s the biggest need for innovation, and she told us about the growing population of homeless women and children. The statistics are shocking. Over 20% of the georgians living in poverty are children.

Molly told us that there are things that we do not think about when it comes to homeless women and children, for example, feminine hygiene. Women living in poverty do not usually have access to products that they need. Also, children who are in school lack access to supplies necessary for take-home projects, such as collages and posters.

There is certainly need for innovation in the population of Georgians living in poverty. We are currently setting up an interview with a homeless woman that Molly works with. We feel like we will gain a lot of knowledge and insight on the situation by hearing what she wants and needs.