Author Archive

Innovation Project Pin-Up Ready!

2, ديسمبر 2010

All,

The walls are ready on the 2nd floor for you to pin-up your work.  Just a few things:

1.  Please DO NOT remove the labels that I have pin’d up.  The jury will be using this label to coordinate a number with your group’s project.
2. Don’t forget to leave a comment for 3 teams that are not yours.  Please use the rubric that I have pin’d up up to give the groups constructive feedback.  You can leave the comment in the envelope that is pin’d up next to each group.  You can leave these comments anonymous if you would like.  Please leave comments individually.
3. Once you have left a comment in 3 envelopes I would also like you to fill out an online version so that I can track who has left a comment and track the results.  I would like you put your name on the online version, but I will not include your name when I give the feedback to each group.  The online survey will ask you to vote for your top 3 projects, so please make sure that you take the time to look through all the projects. Here is the online version: ONLINE SURVEY (https://gtech.qualtrics.com/SE/?SID=SV_0VRGhFRAjhOkb1W)
4. I have laid out the walls so that 2 groups pin-up on each side.  I have formatted it so that each group will pin up horizontally across, but if your group and the other group pin’d up on that wall would like to coordinate a different layout that is ok too.  The only thing I ask is that you don’t move to another wall.  I have given each group a number and strategically laid out the order, so PLEASE DO NOT REORDER the groups.
5. Finally, please send me a digital version of your presentation.  Please send this a pdf (NO indesign files please!!) Please send this by midnight on Friday.

Thank you, I look forward to seeing your projects tomorrow.
Shabi

Example: Use Storyboard

1, ديسمبر 2010

Example: User Experience Criteria

1, ديسمبر 2010

To explain User Experience Criteria you can use icons to create a visual and verbal description of the important criteria for your solution:

Some examples of User Experience criteria are durable, accessible, intuitive, fun, easy to use, ect….

Here is an example of Bad User Experience Criteria:

Example: Innovative Offering

1, ديسمبر 2010

Use your skills from 1011 to create a clear communication of your offering and how it works, how it is made, how the consumer uses it, how it exists in the environment,ect.

Please see slide 6 of the presentation:  http://rand.gatech.edu/wp-content/uploads/2010/11/Innovation-%EF%83%A0-Entrepreneurship.pdf

Also take a look at this references for help: A framework for developing an effective mission statement. By Cochran, Daniel S.,David, Fred R.,Gibson, C. Kendrick http://www.allbusiness.com/company-activities-management/management/12271225-1.html

Examples: Revenue Model

1, ديسمبر 2010
What exactly is a revenue model? How does the company make money?
Goombah – Music recommendations based on your iTunes playlist and a comparison of what other people who share similar music interests are listening to. Goombah scans your iTunes library, finds other people who share your musical tastes, and then recommends songs to you based on the songs that they listen to. Revenue model: Affiliate income with potential to get into paid placement, with labels paying for their artists music to be part of the recommendations.
Flickr Pro – Like many subscription services online, the company actually provides a free version of their services as well–this seems to compete well with all the other free services and gets their users hooked. Once they need more space/features, users are already brand-loyal and it’s a fairly good bet they’re going to stick with Flickr.

Threadless — They’ve come out with a truly amazing business model by combining community with e-commerce. People love to support companies they feel actually listen to them.  Threadless allows users to design for free and then makes money by selling shirts.  Thus, providing an innovative service and product.

Netflix – we can define Netflix’s revenue model as charging subscribers a monthly fee to access an unlimited number of movie rentals per month. They offer various monthly subscription plans with varying monthly prices based on the number of movies a subscriber wants to hold at anytime. Netflix has formidable competitors, most notably Blockbuster and RedBox. Blockbuster has dominated brick and mortar movie rental stores for decades and recently also offered a competing mail order DVD rental service to compete directly with Netflix.

Blockbuster- their revenue model is slightly different than Netflix since Blockbuster charges you a fee for each movie you rent. This can be positive since as a renter you are not paying for movies that you don’t rent, but can be negative if you rent a lot of movies and have to pay for each one. RedBox has a similar revenue model as Blockbuster where they charge movie rentals $1 to rent a movie from one of their many mini kiosks.

Zipcar – Zipcar rents cars on demand, by the hour or by the day.   They don’t use a subscription model but you pay for the time used.

finetune– This site lets you type in an artist and they will createa custom playlist of songs based on that artist and others “like” them. Alternately, you can build your own playlist of up to 45 songs from 15 artists. You can then take your custom playlist and embed it on your blog or MySpace page. Revenue model: advertiser-supported.

Livewire Musician – This Web application lets bands, labels or managers book gigs and tours, communicate with fans, manage radio promotions, manage the press, and track radio play. A basic account is free, and there are a la carte premium services available. Revenue model: Licensing fees

matchmine – Suggests other songs (and movies and blogs) that you‘ll be interested in based on your preferences. The company is a product of The Kraft Group/New England Patriot’s interactive media and innovation team. Revenue model: Sells general user data to partners

Digsby will be attempting to generate revenue by selling unused CPU cycles of their users to non-profit and corporate grid computations.

Sonicbids – Connecting bands and music promoters. The site allows musicians to put together one digital press kit (DPK) that is then distributed to promoters and helps the artists book gigs without having to send out physical press kits. Revenue model: Promoters pay a one-time fee and artists pay for submissions.

Q&A: What is the roadmap?

30, نوفمبر 2010

A:  Look at the last slide of that presentation about the Roadmap for the $100 Laptop.  http://rand.gatech.edu/wp-content/uploads/2010/11/Innovation-%EF%83%A0-Entrepreneurship.pdf

The Roadmap is describing the future of your innovative offering so that you can provide the ideal user experience.  Basically as technology changes and economies change it allows you to improve on and refine your offering.  For example if you think of the iphone how with each generation it gets better.  If you think of the wii, they first came out with console and then the wii fit and then pretty soon they may have a wii helmet, with each generation technology is allowing them to get closer to the offering the ideal user experience.

Examples: Stakeholders & Needs

30, نوفمبر 2010

Example: Consumer Profile

30, نوفمبر 2010

Examples: Competitive Analysis

30, نوفمبر 2010

The section on innovative offering should explain what your offering is.  Is it a service a product a system, ect.  What does it do?  How does it work?  What are the features and benefits of your product/service? Features are the characteristics of a product or service that you have designed as part of the offering. The benefit is the result your customer enjoys.

The Core value proposition:

The core value proposition is a concise statement that summarizes why a consumer should buy the product or use the service your team has developed. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.  The core value proposition is concise and appeals to the consumer’s strongest decision-making drivers.

Focus on what differentiates your offering from those that currently exist and what your offering does really well.  What are the Unique Features: Explain your competitive advantage. What makes your product/service better, faster, more durable, etc.? What is the unique benefit that your solution provides?

It should NOT simply be explaining what makes the innovation an innovation.  It is very important to tie back to how your offering is creating value.

Core Value Proposition IS:

•what it is your company offers that is unique to the marketplace and that meets a real need for your customers

•short & concise

IS NOT:
•a long list of benefits (faster, cheaper, easier to use…)

example: For the $100 Laptop, their core value proposition is: To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

A: Consumer & Stakeholder profiles should include:

Target Market – Consumer Demographics & Psychographics, User Needs & Pain Points

Stakeholder Profiles – indicate all stakeholders, their needs

–It is important that you create a clear line between the consumer & stakeholders profile and the solution, you need to build a strong business case as to why these people would gain value and be interested in the innovative offering that you are providing

User Experience Criteria Includes:

The experience criteria that your final innovation solution provides.  I.E. For example, in the $100 laptop case, based on their research they found that the final solution must be intuitive, fun to use, fun for children, allow for imagination & exploration, a learning tool for in and outside the classroom, easy & accessible wi-fi connection, light-weight, easy to carry and hold, ect.

–These criteria should come from your field research and be grounded in what you learned from your research

Innovation Project Pin-Up:

30, نوفمبر 2010

Reminders and Suggestions:

1. Final Deliverable: 10 11×17 poster presentation is due Dec 3rd, should be pin’d up by noon, you will have from 9-12am on Friday to pin-up.  There will be three teams pin’d up on each side of a pin-up wall, and there will be a label where your team should pin-up their work.

  • All Teams will pin-up on the 2nd Floor
  • Send Digital copy of Presentation to Shabi as well

2. There will be a jury that will review and judge your work, this jury will include members from the Business School, Industrial Design School, and College of Architecture.  The jury will be looking for an innovative concept with a well-defined business case.
3. There will be three awards: First, Second & Third
4. There will also be comment sheets and comment envelopes for each team, as part of this project, you must constructively comment on at least 3 projects that are not yours.  The presentations will be pin’d up all weekend, so you will have from Friday to Sunday evening to leave a comment in 3 envelopes.  Also comment through digital survey.

It is extremely important to spend time this week defining the innovative concept, building the business case and clearly communicating your solution.  Use your indesign and photoshop skills, as well as other communication skill you learned this semester, to create a poster presentation that effectively communicates your teams solution.  Keep your posters highly visual and minimize the amount of text used, try and use no more than 1000 words throughout all 10 posters. Look at the four one-design fixes that are hanging on the gray wall as examples.

Also, please continuously check the Q&A section of the rand blog as this is where you should post any questions you have about the project and where I will post clarifications and responses to your questions.  http://rand.gatech.edu/?cat=3061

Thank you.
Shabi

A: The use storyboard should be story-boarding the use of a user using your innovative offering.  It should be explaining how it is used and the steps someone would have to go through.  This is just like the image storyboards your created in 1011 for your objects.

Some examples: http://rand.gatech.edu/?attachment_id=46161

http://whoischrislam.com/assets/mossi_storyboard_big.jpg

A: A value network is a business analysis perspective that describes social and technical resources within and between businesses. The nodes in a value network represent people (or roles). The nodes are connected by interactions that represent tangible and intangible deliverables. These deliverables take the form of knowledge or other intangibles and/or financial value. Value networks exhibit interdependence. They account for the overall worth of products and services. Companies have both internal and external value networks.[1]

Think about addressing the following questions:

o What are the steps or activities the product or services passes when developed?
o What is the value the product/service gains in each activity or step in the process?
o Who provides the value in each step?

Good resources to explain how to create a value network:

http://www.vernaallee.com/value_networks/Understanding_Value_Networks.html

http://en.wikipedia.org/wiki/Value_network

http://vnconsortium.com/Articles/Reconfiguring_the_Value_Network.pdf

http://210.212.115.113:81/AK.Dey/SummerProject/ValueChain/A%2520ValueNet%2520Work%2520Approach.pdf

examples:

http://journalismthatmatters.files.wordpress.com/2008/04/oldnewsstory6-photoshopped.jpg

http://valuenetworks.com/public/docs/bds1.gif

A:  For the deliverables you should  have 10 posters that address the 9 topics in one way or another.  So it doesn’t mean that each topic indicates one poster.  They just need to be somehow addressed throughout your posters.  The 9 topics that need to be addressed can be addressed in any order and do not need to be one per page, you can decide how you address the topics.  To reiterate, the 9 topics that must be addressed on your posters are:

  1. Title, Mission, Goals & objectives
  2. Consumer / Stakeholder Profiles
  3. Competitive Analysis
  4. Innovation Offering & Core Value Proposition
  5. Use Storyboards
  6. User Experience Criteria
  7. Value Chain/Network
  8. Revenue Model
  9. Roadmap

A:   The ideation part of this exercise should be the most fun, not the most strenuous.  Here are some tips:

1.  I suggest you broaden your research, plan observational research, talk to users or experts, look to the fringes – talk to extreme users, see what users like and dislike about the  experience, document your own experiences…like you did in 1011 try and understand the entire experience that people go through, so that you can find their pain points and identify unmet needs

2. Don’t pigeon-hole yourselves around your first proposal…it is fine that you start with an issue and then allow your research findings to lead you to an entirely different problem areas,  like i said in class innovation is not a linear process, and sometimes you start in one place and end up in another

3. Try and use different brainstorming techniques:
– here is a great resource that can help your team out: http://celestinechua.com/blog/25-brainstorming-techniques/
– one really great technique is using analogies to help you think beyond what you know….for example, people do laundry so that they can keep their clothes clean and to keep themselves  healthy…….what are some analogous activities that people go through with similar goals, for example, people use hand sanitizers to disinfect their hands and keep themselves healthy, could you think of similar type of solution for clothes…. or you can think of analogous experiences , for example, some people hate doing laundry because there are so many steps involved and if you don’t manage the steps your clothes get ruined, much like some people hate cleaning their kitchen floor because of the many steps, but then swiffer came out and made it a one step simple process, is there a swiffer like solution for laundry?

4. As you go through your brainstorming allow your minds to be open and come up with any ridiculous idea…no idea is too ridiculous.  If your team needs inspiration watch the longer version of the ideo video: There are three parts: http://www.youtube.com/watch?v=oUazVjvsMHs&feature=related

5.  Once you have completed the brainstorm and want to select ideas to pursue, that is when I want you to bring in the constraint of social, economic, environment, or political global issues.  So what I mean by that is you still want to come up with a solution that could help the world improve in some way.  But you don’t need to bring in this constraint during the brainstorming process….let yourself go wild during the brainstorm

Innovation Project Help

21, نوفمبر 2010

I see that some of you are struggling with your topic areas, here are just a few pointers:

When you are analyzing and brainstorming around your topic areas you need to think about starting with a broad topic, doing broad research through a field activity, gaining insights and learning more about problems and potential opportunities, then narrowing the topic, and then focusing and doing more research if necessary, then narrowing again.  This is a process of moving from a broad view to a narrow focus.

For example, if you start with on-campus recycling as your topic then as you conduct your broad research and your field activity, which could be, for example, recording your weekly activities and recording the amount of trash used and your waste methods.  Through this research you will identify several problems and potential opportunity areas like:

  • unclear signage on recycling bins
  • some items don’t have recycling trash cans like electronics
  • many people put trash in the recycling receptacles
  • not enough students care to walk to recycling bins and instead throw things away in the bin that is most convenient
  • certain locations like dorms don’t have easy and accessible recycling bins
  • the facilities staff don’t have an easy way of transporting the recyclables and keeping them separate
  • too much waste is recycled rather than reused or re-purposed (when certain materials like plastic get recycled they go through a very resource intensive process and it is not 100% recyclable, so if we could re-use before we recycle we could use resources more effectively)
  • a majority of the recyclable come from plastic bottles

Once you identify the issues and potential opportunities from your research, your team can then focus and narrow.  For example, maybe you focus on changing consumer behavior in college students to help make college students be more conscious about recycling.  From this narrow focus your team can do some more research and brainstorming ideas to satisfy this problem.  From there your team will narrow again until your team lands on the final solution.

– Shabi

Elevator Pitch Help

21, نوفمبر 2010

For the elevator pitch, I expect most teams are taking a first stab at this, and that this elevator pitch will most likely change as the project continues and as the team identifies a narrowed focus and a solution that they are most interested in.  Please don’t get attached to the solution you use for this first elevator pitch but continue researching and brainstorming ideas.  I expect that at the end of this project the teams will go through 100s of ideas, much like you saw in the IDEO video.  Don’t fall in love with one idea yet.  Also please remember that the innovation does not necessarily need to be a product, it can be a product innovation, a service innovation, a system, a process innovation…ect.  Please take a look at the slides presented on “What is Innovation”  try and extend your brainstorming beyond just a product.  If you look at the ipod it is so successful because it was a product innovation (ipod) with a service innovation (iTunes) and a retail innovation (Apple store with the Genius Bar)…all of these come together to create a well defined system.

-Shabi

What is Innovation?

21, نوفمبر 2010

What is Innovation Presentation: What is Innovation

Project H Design

18, نوفمبر 2010

Check out this design community: Project H uses the power of the design process to catalyze communities and public education from within.

We are a team of designers and builders engaging in our own backyards to improve the quality of life for all. Our six-tenet design process (There is no design without (critical) action; We design WITH, not FOR; We document, share and measure; We start locally and scale globally; We design systems, not stuff; We build) results in simple and effective design solutions that empower communities and build collective creative capital.

Our specific focus is the re-thinking of environments, products, experiences, and curricula for K-12 education institutions in the US, including design/build Studio H high school program in the Bertie County School District, North Carolina.

WE BELIEVE DESIGN CAN CHANGE THE WORLD.

Project H is a tax exempt 501c3 nonprofit originally incorporated in California, and now based in Bertie County, North Carolina. We believe design can change the world.

How to Nudge Consumers

17, نوفمبر 2010

http://online.wsj.com/article/SB10001424052748704575304575296243891721972.html

The Wall Street Journal Article we talked about…very interesting

-Shabi

I saw this article & thought it might be interesting for your group:

http://www.mckinseyquarterly.com/Health_Care/Strategy_Analysis/Why_governments_must_lead_the_fight_against_obesity_2687

-Shabi

Innovation –> Entrepreneurship

13, نوفمبر 2010

Presentation on Innovation & Entrepreneurship : Innovation  Entrepreneurship

Elevator Pitch Assignment

13, نوفمبر 2010

Exercise Brief: elevator pitch

Due: November 22nd by Midnight (Please post your assignment to this blog using your team’s category label and the label: Elevator Pitch)

To complete this exercise your team will need to have a strong understanding of the direction of your project and the potential concept.  Thus, it is important that your team has already conducted a field activity, conducted additional research, synthesized research, idea generation & selection.  It is OK if your concept changes or develops further after this exercise.  But it is important that you have an initial direction.

Deliverable:  Please post this assignment on the blog using the following category labels: “Elevator Pitch Assignment” & your team’s Category Label for the Innovation Project (i.e “Battling Homelessness & Hunger”)


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